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Marketing Analysis
for LG smartphone
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Index
Business introduction
Environment analysis
STP analysis
4P
SWOT & alternative
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1
Business introduction
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Business introduction
introduction
environment analysis
STP analysis
4P
SWOT & alternative
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±¹Á¦ÈÀÇ ½Ã±â(1980~1988)
Çõ½ÅÀÇ ½Ã±â(1989~1994)
µµ¾àÀÇ ½Ã±â(1995~2003)
°¡Ä¡Ã¢ÃâÀÇ ½Ã±â(2004~ÇöÀç)
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ÄÄÇ»ÅÍ »ç¾÷ÀÇ º»°Ý Àü°³
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¼¼°èÈ °æ¿µÀü·« ¼ö¸³
°í°´°¨µ¿ ¼ºñ½º ¹°·ùÇõ½Å
»õ·Î¿î ¹Ì·¡ÀÇ ¾ó±¼ LG(»ç¸í ÅëÇÕ ¹× CI°³Á¤)
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IMF ¿ÜȯÀ§±â ±Øº¹À» À§ÇÑ ±¸Á¶Á¶Á¤
LG Á¤º¸Åë½Å ÅëÇÕ, LGÀüÀÚ »õ·Î¿î ź»ý
CDM¡¦(»ý·«)
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introduction
environment analysis
SWOT & alternative
STP analysis
4P
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Environment analysis
°ø±Þ ¾÷ü
LGÀüÀÚÀÇ ½º¸¶Æ®Æù ÆǸŠºÎÁøÀ¸·Î ¼ö¿ä È®´ë¿¡ ¾î·Á¿òÀ» °Þ´ø LGµð½ºÇ÷¹ÀÌ¿Í LGÀ̳ëÅØÀº ¾ÖÇðú ¼ÕÀ» Àâ°í È°·Î ¸ð»ö¿¡ ³ª¼¹Áö¸¸ ÃÖ±Ù ¾ÖÇà ½ÇÀûÀÌ ¾ÇÈµÇ¸é¼ ¶Ç ´Ù½Ã À§±â ¡æ LGÀüÀÚ°¡ ÈûÀ» ³»¾ß °ü°è»çµéµµ ¾ÈÁ¤ÀûÀÎ ÆǷθ¦ È®º¸
»ï¼ºLGµð½ºÇ÷¹ÀÌ, ºñ½ÁÇÑ ¸ÅÃâ¿¡ ¿µ¾÷ÀÌÀÍ 5¹è °ÝÂ÷ ¿Ö
¡æ ¸ð¹ÙÀÏ¿ë OLED ÆгΠ¶§¹®
environment analysis
STP analysis
4P
SWOT & alternative
introduction
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Environment analysis
°æÀïÀÚ
Áö³ÇØ¿¡ ºñÇØ ±â¼ú °³¹ß°ú À̹ÌÁö °í±ÞÈ·Î °æÀï»ç ¼øÀ§°¡ 3À§·Î ¿Ã¶ó°¬Áö¸¸ Åë½Å»ç °è¾àÀ̳ª ½ÃÀå Á¡À¯À², Á¸Àç°¨ µîÀÌ ¾ÆÁ÷ 1À§¿Í 2À§¿¡ ºñÇØ ¸¹ÀÌ ¹Ð¸²
ÇÏÁö¸¸ ¾ÖÇÃÀÌ ³Ç×À» °Þ°í ÀÖ´Â »óȲÀ̹ǷΠ½ÃÀåÀÇ º¯µ¿À» ±â´ë
introduction
environment analysis
STP analysis
4P
SWOT & alternative
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Environment analysis
¸¶ÄÉÆà ȯ°æºÐ¼®-°Å½Ãȯ°æ
Àα¸Åë°èÀû& ¹®ÈÀû ȯ°æ
¡æÁö¿ª, »çȸÀÇ ¼±È£¿¡ µû¶ó Á¦Ç°À» °³¹ßÇÏ°í Ãâ½Ã
introduction
environment analysis
STP analysis
4P
SWOT & alternative
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Environment analysis
°æÁ¦Àû&±â¼úÀû ȯ°æ
¡æ °èÃþÀû ½ÃÀå¿¡ µû¸¥ ´Ù¾çÇÑ Á¦Ç°À» Ãâ½ÃÇÏ°í ½Å±â¼úµéÀ» Àû¿ëÇÑ ½ÅÁ¦Ç° Ãâ½Ã
introduction
environment analysis
STP analysis