|
_SLIDE_1_
HTC Case Study
_SLIDE_2_
Contents
�뀪 Introduction
�뀫 Case Issue & Answer
- Differentiation
- OS
- Tablet
- IP
�뀬 Others
�뀭 Conclusion
_SLIDE_3_
HTC Corp.
Second Largest Handset Manufacturer in Asia
2xxx�뀈 �씠�썑
吏��냽�쟻�씤 �닔�씡 �븯�씫�꽭
寃쎌쁺�꽦怨� 遺�吏� 諛�
�옱�젙�긽�깭 �븙�솕
�떆�옣�젏�쑀�쑉 媛먯냼
怨꾩냽�릺�뒗 遺�吏꾩뿉�꽌
踰쀬뼱�굹湲� �쐞�빐
寃쎌쁺 �긽 �쁺�떊�씠 �븘�슂
�뙋留ㅻ웾 諛�
�떆�옣�젏�쑀�쑉 �긽�듅�쓣 �넻�븳
寃쎌쁺�꽦怨� �쉶蹂듭쓣 紐⑺몴
_SLIDE_4_
Case Issue
Question
1 How to pursue a sustainable differentiation strategy
2 Should HTC license another OS or develop its own
3 How important to be leader in Tablets
What advantages does HTC have Improve its position!
4 What should be HTC��셲 IP strategy forward
Case Issue Differentiation OS Tablet IP Others
_SLIDE_5_
Differentiation
OS
Tablet
IP
Case Issue & Answer
_SLIDE_6_
Porter��셲 5 Forces Model
1
Competitive Rivalry with in the industry
Bargaining power of suppliers
Bargaining power of customers
Threat of new entrance
Threat of substi���(�깮�왂)
|
Tablet IP Others
_SLIDE_9_
Differentiation
1
Design
硫붿씤 �뵒�옄�씤 以� �븯�굹濡� �궗�슜�릺�뒗 �븣猷⑤�몃뒆 �쑀�땲諛붾뵒
�뼴 理쒖큹濡� �븣猷⑤�몃뒆 �냼�옱 �궗�슜 HTC留뚯쓽 李⑤퀎�솕 �슂�냼
- �뵆�씪�뒪�떛蹂대떎 怨좉툒�뒪�윭��� 媛뺤“
�뼴 ��쒖젣�뭹�뵒�옄�씤留뚯쑝濡� 釉뚮옖�뱶瑜� �씤吏��븳�떎��� Moto
- �옄�쉶�궗 �썝�븻肄붾�� �넻�븳 �닔留롮�� �뵒�옄�씤 �닔�긽 寃쎈젰
�떒�젏 理쒓렐 異쒖떆�맂 HTC One�쓽 留덇컧�긽�깭媛� 遺덈웾 鸚�
�떒�젏蹂댁셿�쓣 �넻�빐 �쁺�떊�쟻�씤 �뵒�옄�씤�쑝濡� �슦�쐞瑜� �젏�븳�떎
Case Issue Differentiation OS Tablet IP Others
_SLIDE_10_
If Motorola & Nokia get preferential access to
Android & Windows Mobile,
Alternatives
1 License another OS
2 Develop its own
3 Maintain present situation
2
OS Strategy
Case Issue Differentiation OS Tablet IP Others
_SLIDE_11_
Alternatives 1
Why not licensing another OS
2
�떎瑜� OS瑜� �씪�씠�꽱�떛 �븯湲곗뿉�뒗
�떆�옣 �궡 �젏�쑀�쑉�씠 鵝�
異⑸텇�븳 �닔�씡�꽦�쓣 湲곕���븯湲� �옒�뱾�떎
Case Issue Differentiation OS Tablet IP Others
_SLIDE_12_
Alternatives 2
Why not developing its own
2
Case Issue Differentiation OS Tablet IP Others
HTC�쓽 �옱�젙�긽�깭瑜� 怨좊젮�뻽�쓣 �븣
�겙 RISK 媛먯닔 �븘�슂
_SLIDE_13_
Alternatives 3 - Partnerships
인 쇄
바로가기
HTC�쓽 �냼媛쒖�� 湲곗뾽遺꾩꽍 諛� 寃쎌웳�궗 遺꾩꽍.pptx
[Size :
3 Mbyte
]
장바구니
