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Gucci in 2009
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Contents
Part 1 : Summarize case material
Part 2 : Implement SWOT analysis of Gucci
Part 3 : Explain the meaning of ¡®one size fits all¡¯
and Its pros & cons
Part 4 : What do you think was the critical reason for
Ford to resign Gucci
Part 5 : Explain about ¡®freedom within a framework¡¯
and its pros & cons
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Part 1
[Summarize case study material]
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1999. ±¸Âî, YSL(ÀÌºê »ý ·Î¶û) Àμö .
µå¼Ö·¹¿Í Æ÷µå´Â Á׾´Â YSL ºê·£µå¸¦ µÇ»ì¸®°í
YSLÀÇ ¼ºÀåÀ» ±â´ë
2000. 10¿ù Æ÷µåÀÇ Ã¹¹øÀç YSL ÄÝ·º¼Ç¿¡¼ ºí¶ó¿ì½º, °¡¹æÀÌ
¸¹Àº °ü½ÉÀ» ¹Þ¾ÒÁö¸¸ ¿µ¾÷¼Õ½Ç È®´ë
12¿ù ¾Ë·º»ê´õ ¸ßÄý ¿µ¾÷
2001. ±¸Âî, ¸ÖƼ ºê·£µå Àü·«ÀÇ ÀÏȯÀ¸·Î ¹ß·»½Ã¾Æ°¡ µî ¿©·¯È¸»ç Àμö
PPRÀÌ LVMH¸¦ Á¦Ä¡°í ±¸ÂîÀÇ °æ¿µ±Ç ȹµæ
2002. 9.11 Å×·¯, À̶óÅ© ÀüÀï, SARS µîÀÇ ¿µÇâÀ¸·Î ÀÎÇÑ ¼¼°èÁ¤¼¼ È¥¶õÀ¸·Î
±¸¡¦(»ý·«)
2003. YSL ¿µ¾÷¼Õ½Ç 108¸¸ À¯·Î È®´ë
2004. Åè Æ÷µå¿Í µµ¸Þ´ÏÄÚ µå ¼Ö·¹´Â ±¸Â ¶°³ª±â·Î °áÁ¤(PPR°úÀÇ °¥µî)
|
¶ó´Ù¡±ÀÇ ÆØâÁ¤Ã¥ ºÎÁø
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SWOT analysis of Gucci
- 9.11 Å×·¯, À̶óÅ© ÀüÀï, SARS µîÀ¸·Î ¸íÇ°Á¦Ç° ¸ÅÃâ ÀúÇÏ
Threat
- °æÀï»ç ¡°LVMH¡±ÀÇ È®ÀåÁ¤Ã¥ÀÌ ¼º°øÀûÀ¸·Î ÀÌ·ç¾îÁö¸é¼ ¡°LVMH¡±ÀÇ
¿µ¾÷ÀÌÀÍÀÌ ±¸Â ³Ñ¾î¼¶.
- Åè Æ÷µå, µµ¸Þ´ÏÄÚ µå ¼Ö·¹°¡ ±¸Â ¶°³ °ÍÀ¸·Î ÀÎÇÑ ±¸ÂîÀÇ À̹ÌÁö ¼Õ½Ç
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Part 3
[One size fits all]
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Meaning of¡®One size fits all¡¯
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Meaning of¡®One size fits all¡¯
- One size fits allÀº ·Î¹öÆ® Æú·¿ÀÌ CEO°¡
µÇ±â Àü Åè Æ÷µå¿Í µµ¸Þ´ÏÄÚ µå ¼Ö·¹ÀÇ
°æ¿µÀü·«
- »óÇ°ÀÇ µðÀÚÀÎ, ±¤°í, È«º¸ µî º¸ÀÌ´Â
¸ðµç °ÍÀ» ÇѸíÀÌ Ã¥ÀÓÁö°í °ü¸®
µðÀÚÀÎ, ºê·£µå, °æ¿µÀ» µ¶Á¡
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¡®One size fits all¡¯Pros & Cons
Pros(ÀåÁ¡) : Á¶Á÷ÀÌ Ãß±¸ÇÏ´Â ¸ñÇ¥ ´Ü½Ã°£ ´Þ¼º °¡´É
¼öÁ÷Àû ÀÇ»ç¼ÒÅëÀ» ±â¹ÝÀ¸·Î ÇÑ ½Å¼ÓÇÑ ¹®Á¦ÇØ°á
[if you had a problem, you would go to him, and he would
fix it in half nanosecond with a phone call]
Cons(´ÜÁ¡) : CEO°¡ ¸ðµç ÀÏÀ» ó¸®Çϱ⠶§¹®¿¡ È¿À²ÀûÀÎ ÀÏ󸮰¡ ¾î·Æ°í
Àü¹®¼ºÀÌ ¶³¾îÁü
(¸ÖƼ ºê·£µå Àü·«À¸·Î ÀÎÇØ ¹æ´ëÇÑ Á¶Á÷ÀÌ µÈ ±¸Â Åè Æ÷µå
µµ¸Þ´ÏÄÚ µå ¼Ö·¹°¡ Åë¼ÖÇϱ⿡´Â ¿ªºÎÁ·)
°³º° ±¸¼º¿øÀÇ ¿ª·® Á¤Ã¼, ±¸¼º¿øÀÇ Ã¢ÀǼºÀÌ