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_SLIDE_1_
EARCAP FOR USE IN SELF DEFENSE,
HOYA
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INDEX
OPPORTUNITY IDENTIFICATION
AND SELECTION
CONCEPT GENERATION
CONCEPT EVALUATION
DEVELOPMENT
LAUNCH
1
3
5
2
4
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3
5
2
4
OPPORTUNITY IDENTIFICATION
AND SELECTION
1
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OPPORTUNITY IDENTIFICATION AND
SELECTION
These days
is getting more important.
SELF-DEFENSE
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Various
are circulating the market.
SELF-DEFENSE PRODUCTS
OPPORTUNITY IDENTIFICATION AND
SELECTION
_SLIDE_6_
BUT,
IT IS HARD TO FIND SOMEONE
WHO HAS
THE SELF-DEFENSE
PRODUCTS
AROUND US
OPPORTUNITY IDENTIFICATION AND
SELECTION
_SLIDE_7_
WHY
OPPORTUNITY IDENTIFICATION AND
SELECTION
Bias
Inconvenience
L…(생략)
1. FORM
2. NEED AND BENEFIT
3. TECHNOLOGY AND FEATURE
|
hildren and senior
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PERCEPTUAL MAP
CONCEPT
GENERATION
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CONCEPT GENERATION
CONCEPT
GENERATION
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TECHNOLOGY
AND FEATURE
GPS
EAR CAP
EARPHONE
CONNECTOR
CONCEPT
GENERATION
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CONCEPT EVALUATION
1
5
2
4
1. HOW TO USE IT
3
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GPS
BATTERY
CONCEPT GENERATION
CONCEPT
EVALUATION
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HOW TO USE IT
STEP 1. JUST PULL OUT
CONCEPT GENERATION
CONCEPT
EVALUATION
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10 SECONDS COUNT
STEP 2. DEAFENING (굉음)
10
9
8
7
CONCEPT GENERATION
CONCEPT
EVALUATION
6
5
4
3
2
1
0
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WITHOUT UNLOCKING
AFTER 10 SECONDS
STEP 2. DEAFENING (굉음)
CONCEPT GENERATION
CONCEPT
EVALUATION
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CONCEPT GENERATION
CONCEPT
EVALUATION
60 SECONDS COUNT
60
59
58
57
STEP 3. REPORT TO THE POLICE
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CONCEPT GENERATION
CONCEPT
EVALUATION
WITHOUT UNLOCKING
AFTER 60 SECONDS
STEP 3. REPORT TO THE POLICE
_SLIDE_23_
CO
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