AUTOMATICALLY PERCEIVED IMAGES

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AUTOMATICALLYPERCEIVED IMAGES
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AUTOMATICALLY PERCEIVED IMAGES
FUZZY TRACE THEORY
HEURISTIC
CONSCIOUS PRIMING
CORRESPONDENT INFERENCE
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AUTOMATICALLY PERCEIVED IMAGES
FUZZY TRACE THEORY-
Biases in decisions are created due to brain making
dual traces of memory of events
HEURISTIC-
When making judgments under uncertainty,
cognitive shortcuts that reduce complex problem solving
to simpler judgmental operations.

1. Gist trace

Trace of basic idea of entire event

2. Verbatim trace

Trace of specific details of an event
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1. Fuzzy Trace Theory
Gist-
박정희 전 대통령의 딸
Verbatim-
정치적 행보와 정책 수행
2. Heuristics
1. ‘노무현’ 전 대통령 친구
2. ‘사람 중심’ 대선 슬로건

3. 대북 정책 10.4 선언 이행

_…(생략)

4. Correspondent Inference 정치적 운명 VS 순수한 의도