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Financial Management
Airline Industry :
Delta Airlines Inc. & Southwest Airlines Co.
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Contents
Industry & Company Analysis
Financial Statement Analysis
- Delta Airlines Inc.
- Southwest Airlines Co.
3. Firm Performance Measures
4. Recommendation
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1. Industry & Company Analysis
Airline Industry
Major Airlines
Low-cost
Airlines
Growing Travel Overseas
Developed Technology
Terrorism
Unstable Economy
Population Growth
Perishability
Good
Bad
Industry Analysis
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1. Industry & Company Analysis
Company Analysis Delta Airlines Inc.
Price Advantage
Top Airline Company
In USA
SKY Team
Its price of airline is cheaper than other major
Companies despite the name of top major airline
Delta has strong market share¡¦(»ý·«)
2. Financial Statement Analysis
3. Firm Performance Measures
4. Recommendation
|
ommendation
Delta Airlines Inc.
Accumulated Administration Depression
Too Low Rate of Equity
Too high Debt Ratio
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4. Recommendation
Southwest Airlines Co.
Underestimated Stock Price
Adopted new business information system to simplify the process of operation
Fun management which makes its workers ensure that Southwest Airline is the best workplace
Global trend of low-price airlines
OR
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Thank you !