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The natural upgrade.
Sugar. Starch. Fruit.
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Contents
Ⅰ . ABOUT AGRANA
Company of AGRANA
Product of AGRANA
Ⅱ . Case Discussion Questions
Q1. / Q2. / Q3. / Q4.
Ⅲ . Conclusion
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ABOUT AGRANA.
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Ⅰ. ABOUT AGRANA
Company of AGRANA
-The AGRANA Group is a food company based in Vienna
-AGRANA was founded in 1988 as a holding company for Austrian sugar and starch industry.
-Operations started with 3 sugar plants, a potato starch plant and a corn starch plant
-Produces SUGRA, STARCH, FRUIT preparation, Juice concentrate, Ethanol fuel.
VISION - (AGRANA`s Corporate Vision)
`At AGRANA, we all share one vision - to be the world quality leader in refining agricultural raw materials into sugar, starch and processed fruits. Our passion for quality and efficiency makes AGRANA the natural choice of food companies and for technical applications worldwide`.
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Ⅰ. ABOUT AGRANA
Location of AGRANA
SUGAR 1…(생략)
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d)
-Textile industry
-Construction chemistry sector
-Pharmaceutical and cosmetic industry
Mineral oil industry
STARCH
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Ⅰ. ABOUT AGRANA
Product of AGRANA
FRUIT
The segment FRUIT is structured into two business units:
-AGRANA Fruit S.A.S., with head offices in Mitry-Mory, France, acts as the holding company for the unified presence of all companies engaged in the production of fruit preparations.
-YBBSTALER AGRANA JUICE GmbH, based in Krollendorf, Austria, oversees all subsidiaries in the fruit juice concentrate segment.
Using :
-Dairy industry
-Bakery goods sector
-Ice-cream manufacturers
-Soft Drink producers
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Discussion Questions.
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Ⅱ . Discussion Questions
Q1 . From an industry-based view, how would you characterize competition in this industry
Q2 . From an resource-based view, what is behind AGRANA’s impressive growth
Q3 . From an institution-based view, what opportunities and challenges have been brought
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