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ZARA
SUCCESSFUL CASE OF
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PART #1 SPA CONCEPT
ZARA
Current situation
Intoduction
-with 4p
-with SWOT
PART #2 SCM
SCM
Intoduction
SCM
Effect
CONTENTS
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The clothing became the way
of expressing oneself and personality
which used to be a way of protecting oneself
in the past.
PART #1 SPA CONCEPT
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PART #1 SPA CONCEPT
What is SPA
: Professional retailer which sells one’s brand product
from manufacturing to processing
It is a business model
which is comparable to the mass produced high-quality products in worldwide.
It is called “Fast fashion”
in that people could buy famous clothes rapidly and cheaply.
What is SPA
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PART #1 SPA CONCEPT
What is SPA
Design
according to the situation
Fast …(생략)
1. Sophistication of the shop
2. 2weeks system
2013.03.31 출처 : www.brandstock.co.kr
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8
First international store in portugaul
1989
Entering newyork
1990
Entering Paris
1999
Expansion to other countries and japan
2007
First launch in 명동 lotte department
Currently
Posses more than 1830 stores over the world
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STATEMENT
INDITEX’s Net Sales : 13,793 million euros
Number of employees : 109,512
ZARA’s Net Sales : 8,938 million euros
Contribution to the Total Sales : 64.8%
Number of stores : 1,830
Net openings : 113
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PART #1 SPA CONCEPT
4P of ZARA
PRODUCT
Recent trend+ low price+ comfortable silhouette and polishing
Producing: more than 200 designers, consumer’s need-check up, new product every 2week
Promotion and design based on Value chain system and QR
_SLIDE_13_
PART #1 SPA CONCEPT
4P of ZARA
PRICE
Planning, price, distribution from one’s own
reduction in distribution cost cheaper than similar product
Price discount policy
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PART #1 SPA CONCEPT
4P of ZARA
PLACE
Concentration of floatin
 SCM분석_pptx_01_.gif "자라(ZARA) SCM분석 (1 페이지)")
 SCM분석_pptx_02_.gif "자라(ZARA) SCM분석 (2 페이지)")
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 SCM분석_pptx_07_.gif "자라(ZARA) SCM분석 (7 페이지)")
 SCM분석_pptx_08_.gif "자라(ZARA) SCM분석 (8 페이지)")
 SCM분석_pptx_09_.gif "자라(ZARA) SCM분석 (9 페이지)")
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 SCM분석_pptx_15_.gif "자라(ZARA) SCM분석 (15 페이지)")
 SCM분석_pptx_01.gif "자라(ZARA) SCM분석 (1 페이지)")
 SCM분석_pptx_02.gif "자라(ZARA) SCM분석 (2 페이지)")
 SCM분석_pptx_03.gif "자라(ZARA) SCM분석 (3 페이지)")
 SCM분석_pptx_04.gif "자라(ZARA) SCM분석 (4 페이지)")
 SCM분석_pptx_05.gif "자라(ZARA) SCM분석 (5 페이지)")
 SCM분석_pptx_06.gif "자라(ZARA) SCM분석 (6 페이지)")
 SCM분석_pptx_07.gif "자라(ZARA) SCM분석 (7 페이지)")
 SCM분석_pptx_08.gif "자라(ZARA) SCM분석 (8 페이지)")
 SCM분석_pptx_09.gif "자라(ZARA) SCM분석 (9 페이지)")
 SCM분석_pptx_10.gif "자라(ZARA) SCM분석 (10 페이지)")
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