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8�뀈 �뿰�냽
�꽭怨� �꽌鍮꾩뒪 遺꾩빞 1�쐞
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�씤泥� 援��젣 怨듯빆
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INDEX
�씤泥쒓났�빆怨듭궗
�씤泥쒓났�빆怨듭궗 �뿰�쁺
2002�뀈�쓽 �씤泥쒓났�빆怨듭궗
�꽌鍮꾩뒪媛쒖꽑�쐞�썝�쉶
�쁽�옱�쓽 �씤泥쒓났�빆
�씤泥쒓났�빆怨듭궗 �꽌鍮꾩뒪 留덉���똿
3p �꽌鍮꾩뒪 媛쒖꽑
4p mix
寃곕줎
�꽌鍮꾩뒪 留덉���똿 �떆�궗�젏
SWOT, Competitor
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2001�뀈 媛쒗빆
�꽭怨� 理쒓퀬 硫댁꽭�젏 遺꾩빞 1�쐞
6�뀈 �뿰�냽 �꽭怨� 理쒓퀬 怨듯빆 �꽑�젙
ISO / IEC 20000 �쉷�뱷
�씤泥쒓났�빆怨듭궗 �뿰�쁺
�늻�쟻 �뿬媛� 3�뼲紐� �룎�뙆
ASQ 8�뀈 �뿰�냽 1�쐞
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2002�뀈 �떦�떆
留ㅻ뀈 �굺�젣�젏�뿉 媛�源뚯슫 �젏�닔 �솢
怨듯빆 �긽二쇨린愿� 諛� �뾽泥� 紐⑤몢
媛곴컖�쓽 吏��뼢紐⑺몴��� 議곗쭅臾명솕瑜� 媛�吏�怨� �엳�뼱, �겙 洹몃┝�뿉�꽌�쓽
怨듯빆�씠�씪�뒗 媛쒕뀗 遺��옱
���洹쒕え 怨듯빆�쓽 �슫�쁺 �끂�븯�슦
遺�議� 諛� 媛쒗빆 �씠�썑 怨듬룞�쓽
紐⑺몴 �긽�떎
怨듯빆吏곸썝�뱾�쓽
�꽌鍮꾩뒪 留덉씤�뱶 遺�議�
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臾몄젣�빐寃곗쓽 泥リ구�쓬
�꽭愿�
�엯�젏�뾽泥�
吏��긽議곗뾽�궗
異쒖엯援�愿�由ъ궗臾댁냼
援�媛��젙蹂댁썝
援�援곌린臾댁궗
怨듯빆寃쎌같���
�씤泥쒓뎅�젣怨듯빆怨듭궗
(�쐞�썝�옣)
�삊�젰�뾽泥�
����븳�빆怨�
�븘�떆�븘�굹�빆怨�
�빆怨듭슫�쁺�쐞�썝�쉶
痍⑦빆�빆怨듭궗
援�由쎄���뿭�냼
�꽌�슱吏�諛⑺빆怨듭껌
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����쇅�쟻 �쐞湲�
援�媛��젙蹂댁썝
�떎吏덉쟻
�꽌鍮꾩뒪 ���(�깮�왂)
|
媛�移섏쬆��� �꽌鍮꾩뒪
怨듯빆�씠�슜 怨좉컼�쓽 �닔�솕臾� 蹂닿�� 諛� 諛곗넚 �꽌鍮꾩뒪 �젣怨�
�씤�꽣�꽬�쓣 �넻�븳 �궗�쟾 �삁�빟 諛� 寃ъ쟻 媛��뒫
蹂닿�� 諛� 諛곗넚 �쇅�뿉�룄 �쇅�닾蹂닿�� �꽌鍮꾩뒪�룄 媛��뒫
怨듯빆 �깮諛�
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4p mix
price
product
place
promotion
怨듯빆�씠�슜猷� 28,000�썝
李⑸쪠猷� 4,600�썝
怨듯빆 �궡 �꽌鍮꾩뒪
援��젣�뾽臾대떒吏�
怨듯빆泥좊룄 諛� KTX
怨듯빆 由щТ吏� 諛� �젣3 �뿰瑜숆탳
2014 ACI �꽭怨꾩킑�쉶 �쑀移�
Culture port & �븳瑜섎쭏耳��똿
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INDEX
�떆�궗�젏
SWOT, Competitor 遺꾩꽍
�넗濡� 臾몄젣
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�떆�궗�젏
怨듯빆 吏곸썝
�씤泥� 怨듯빆
�듅媛�, 怨좉컼
People
�쁺�떊�쓣 �넻�븳
�궡遺� 留덉���똿
Process
�쁺�떊�쓣 �넻�븳
�쇅遺� 留덉���똿
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O
T
以묎뎅 �벑 �룞遺곸븘 �빆怨� �닔�슂 湲됱꽦�옣
�빆怨� �옄�쑀�솕 �솗��� 諛� �빆怨� �떆�옣 �넻�빀
���鍮꾩슜 �빆怨� �떆�옣 �솗���
以묎뎅 怨듯빆�쓽 湲됱꽦�옣
寃쎌웳援�蹂대떎 �궙��� �닔�슂 �옞�옱�젰
源��룷 怨듯빆 諛� �븯�꽕�떎 怨듯빆�쓽 援��젣�꽑 �솗���
湲고썑 蹂��솕 諛� �깂�냼諛곗텧 洹쒖젣 媛뺥솕
S
W
�븞�젙�쟻 �쁺�뾽 �꽦怨쇱쓽 吏��냽
理쒓퀬 �닔以��쓽 �꽌鍮꾩뒪 �뿭�웾
怨듯빆 嫄댁꽕 / 湲고쉷 �슫�쁺愿�由� �뿭�웾 異뺤쟻
ASQ 8�뿰�뙣濡� 釉뚮옖�뱶 媛�移� �뼢�긽
�궡援��씤 / 援��쟻�궗 / �뿬媛� 以묒떖 援ъ“
�넂��� 硫댁꽭 �닔�씡 �쓽議대룄
�떆�꽕 愿�由щ퉬 遺��떞 湲됱쬆
寃쎌웳 �솚寃쎌뿉 遺덈━�븳 寃쎌쁺 愿�由�
SWOT
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�씪蹂�
媛꾩궗�씠
- 吏㏃�� �솚�듅�떆媛�
愿��꽌吏�諛⑹쓽 �꼻��� �긽沅�
援먰넻�닔�떒�쓽 �쑀由�
�솉肄�
泥듬엻肄�
吏곸썝�뱾�쓽 移쒖젅�븿怨�
�쟻洹뱀꽦
�쑀�룞�쟻 媛�寃� 援ъ꽦
李⑸쪠/二쇨린猷� 15%�씤�븯
�떛媛��뤃
李쎌씠
硫댁꽭�뭹 �긽�떆 �젏寃�
鍮좊Ⅸ �엯援� �닔�냽
�뼹由�(early) 泥댄겕�씤�씠
媛��뒫
怨좉컼�뱾�뿉寃� 鍮꾩떥�떎�뒗
�씠誘몄��
- 鍮� �닔�룄沅� 怨듯빆
- �젒洹쇱꽦�쓽 遺덈━
�눥�븨�떆�꽕 �쐞移섏쓽 遺��쟻�빀�꽦
�씪遺� �빆怨듭궗�쓽
�듅媛� 李⑤퀎�쟻 �꽌鍮꾩뒪
�눥�븨
인 쇄
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