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_SLIDE_1_
언론윤리 제도의 압력
`NBC`와 GM의 픽업
_SLIDE_2_
차례
서론 - `사례4` (P. 70,‘ NBC와 GM의 픽업’)분석
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본론 (1) - `사례4`와 연관된 국내사례 MBC의 올림픽 중계
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본론(2) - `사례4`와 연관된 중국사례 중국의 ‘골판지 만두’
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결론 - 제도의 압력과 언론의 윤리
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Q & A
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_SLIDE_3_
어떤 이유에서든지,
언론의 뉴스 연출은 비윤리적인가
쟁점 :
_SLIDE_4_
사례 4. `NBC`와 GM의 픽업 P.70
_SLIDE_5_
NBC and GM’s Pickup(사례 4의 원본)
On 17 November 1992, Dateline NBC ran a fifteen-minute segment, “Waiting to Explode.” Its focus was the safety of General Motors’ full-size pickup trucks in model years 1973-1987. These trucks were designed with gas tanks mounted outside the frame.
The Dateline report began with the story of Shannon Moseley, a teenager killed in a pickup given to him by his parents. A law officer described Shannon’s screams as he died in the fire. Another segment showed a tearful twenty-tow-year-ol…(생략)
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to light through the careful investigative work ofnot the mediabut the corporation whose reputation Dateline had impugned.
In a November 19 memo, GM blasted the program as “grossly unfair, misleading and irresponsible vicious and unjust,” and charged that it was filled with “inaccurate statements, distortions, and facts wrenched out of context.” It asked NBC why viewers were not told that the original crash giving rise to the lawsuit “was caused by a speeding, drunken driver who was convicted and spent time in jail for his crime.” It complained that the audience was not informed that GM pickups during this period “actually had the lowest incidence of fatal injury in side collision.”
Dateline producer Robert Read responded on November 20, claiming a fair and balanced report. “As to our crash demonstration,” Read wrote, “we did show the public that at about 40 mph there was no leakage, and we feel our use of these demonstrations was accurate and responsible.” Now the battle heated
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언론윤리 제도의 압력, NBC와 GM의 픽업.pptx
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