Contents
About My People
Analyzing The Market
INSIDE-OUT Perspective
OUTSIDE-IN Perspective
Conclusion
My people
INTRODUCTION
What is your favorite mobile messenger
My people
INTRODUCTION
Kakao talk
Company: Kakao
Launch date: 2xxx.03
Member¡¯s number: 66million
Feature:
No.1 messenger in Korea
Link with social game
( Any pang, Dragon flight)
TiC-TOC
LINE
Company: Mad smart
Launch date: 2xxx.07
Momber¡¯s number: 12million
Feature: Fast speed
Convenient UI
Company: NHN
Launch date: 2xxx.06
Member¡¯s number: 80million
Feature: Global use (Japan, South east Asia,)
Can use phone and PC
Company: SK Communications
Launch date: 2xxx.07
Member¡¯s number: 33million
Feature: Link with Cyworld
NateOn-UC
Market place
My people
INTRODUCTION
Launch date: 2xxx.05
Member¡¯s number: 24million
Feature: Various Platform
My people
INTRODUCTION
My people
INSIDE-OUT PERSPECTIVE
As ¡¦(»ý·«)
|
y)
Channel Like the Plus Friend
Basic Messenger
OUTSIDE-IN Perspective
Adverse
Effect
My people
ANALYZING THE MARKET
Free charge
Phone call
¡é
Not Popular
as our expectation
Is Voice call Effective
My people
CONCLUSION
My people
CONCLUSION
Differentiation is not completely proceeded.
What is the My people had to Focus on.
Rack of Information of real consumer`s NEEDS.
My people
CONCLUSION
Differentiation is not completely proceeded.
Free voice talk
Connection to PC
NOT ONLY My People¡¯s Service !
NOT So Important to determine
Massinger what I Use !
My people
CONCLUSION
Rack of Information of real consumer`s NEEDS.
¡Û User number
¡Û The speed
¡Û Various Image
¡Û Detail consideration
¡Û Comfortable Interface
¡Û Personalized Theme
Important
Attributes
Determining
Attributes
Discriminating Power is LOW
Under the condition of Quality variation across alternative is Low,
It is difficult to attract New users