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GROUPON KOREA
목 차
1. About 소셜커머스
2. 3C 분석
1) Groupon 기업분석
① The current status
② Features
2) 경쟁사분석
① 티켓몬스터
② 쿠팡
③ 위메프
3) 고객분석
① 소셜커머스 이용증가 원인분석
② 소셜커머스의 문제점
3. SWOT 분석
Strength
Weakness
Opportunity
Threat
4. 마케팅전략
① 마케팅믹스 4P전략분석
② Financial Schedule, Timetable, Evaluation
5. 결론
1. About Social Commerce
□ Definition
Social commerce is a subset of electronic commerce that involves using social media, online media that supports social interaction and user contributions, to assist in the online buying and selling of products and services. More succinctly, social commerce is the use of social network(s) in the context of e-commerce.
The term social commerce was introduced by Yahoo! in November 2005 to describe a set of online collaborative shopping tools such as shared pick lists, user ratings and o…(생략)
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Whoever get the money, they can take the product or service at cheaper price. So, amount of discounts is consumer’s revenue.
2-1. 3C analysis - Company
□ Groupon (headquarter)
Groupon (a portmanteau derived from `group coupon`) is a deal-of-the-day website that is localized to major geographic markets worldwide. Launched in November 2008, the first market for Groupon was Chicago, followed soon thereafter by Boston, New York City, and Toronto.
As of October 2xxx, Groupon serves more than 150 markets in North America and 100 markets in Europe, Asia and South America and has amassed 35 million registered users.
The company offers one `Groupon` (`group coupon`) per day in each of the markets it serves. The Groupon works as an assurance contract using ThePoint`s platform: if a certain number of people sign up for the offer, then the deal becomes available to all; if the predetermined minimum is not met, no one gets the deal that day. This reduces ris
그루폰 Groupon 기업분석및 마케팅전략분석 영문레포트~.hwp
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