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Zara
1. Introduction of ZARA
(1) Concept of SPA and Fast fashion
SPA which stands for ‘Specialty store of Private label Apparel’ came into the world in 1987. When America’s apparel brand ‘GAP’ took over ‘Banana Republic’ in 1987, people started to call their business status as ‘Specialty Store Retailer’. A SPA controls over plan, production, distribution, and retailing and through large size of wholly owned subsidiaries it provides product accurately and rapidly at reasonable price. Lately speed of catching up newest style is emphasized so that people use term- ‘Fast fashion’ to describe SPA’s business.
Fast fashion is a contemporary term used by fashion retailers to acknowledge that designs move from catwalk to store in the fastest time to capture current trends in the market. Fast fashion clothing collections are based on the most recent fashion trends presented at Fashion Week in both the spring and the autumn of every year. These trends…(생략)
(2) INDITEX and ZARA
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on innovation and flexibility, have made Inditex one of the biggest fashion retailers in the world.
Zara which is the flagship of Inditex is established in 1975. The first Zara shop opened in A Coruna, Spain a city in which Inditex first started business. Zara’s store can now be found in prime location in more than 400 cities on five continents.
Amancio Ortega who is the founder of Inditex said that Zara’s aim is to democratize fashion by offering the latest fashion in medium quality at affordable prices. As seen from Zara’s aim, Zara’s business concept can be described as Fresh Fashion, Fast, Medium Quality and Low cost. Zara designs almost 20 thousand new items in a year and focus on speedy process control to keep low cost. And 50% of whole products are manufactured by its own factories and basic items are usually manufactured through outsourcing. Also, Zara regards Fashion trend as important so that they do not hesitate copy fashion. Zara has a system that makes 15% of basic
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