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Apple
Contents
1. About Apple
2. SWOT CASE
3. corporate strategy
4. Conclusion & Recommendation
1. About Apple
Apple Inc.
Apple Inc. is an American multinational corporation that designs and markets consumer electronics, computer software, and personal computers.
The company`s best-known hardware products include the Macintosh line of computers, the iPod, the iPhone and the iPad.
Source : www.apple.com
Name
Apple Inc.
Industry
Computer hardware, software
Consumer electronics
Digital distribution
Founded
April 1, 1976 by Steve Jobs and Steve Wozniak
Headquarter
Apple Campus 1 Infinite Loop Cupertino, California, U.S.
Area served
Worldwide
Employees
49,400 (2xxx)
Table1 ) Basic information of Apple Inc.
Product of Apple Inc.
MacBook, MacBook Pro, Power Mac G5, iMac, Mac mini, iPod, iPod …(생략)
1985 Jobs and Sculley have a “falling out” Jobs fired & Sculley becomes CEO Bill Gates wants to buy Mac O/S, Sculley says No, Gates buys DOS from IBM
1976 Apple started in a garage in Santa Clara, CA by Steve Wozniak and Steve Jobs A easy to use PC for small computer users
2007 Apple Computer, Inc. shortened its name to simply Apple, Inc Introduced ‘iPhone’
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acBook Pro, were introduced
2007 Apple Computer, Inc. shortened its name to simply Apple, Inc Introduced ‘iPhone’
Source : www.wikipedia.com
Vision
To become the global leader in computer and digital music products.
Mission
The Apple commitment to excellence is its mission to provide computers and service for people that meet the highest standards of value and reliability.
Apple is one of the leaders in the computer industry and produces some of the best-selling computers and digital music products in the world.
Apple provides the highest level of quality and value for our customers. Those are timeless fundamentals.
We also apply innovative technology to our core business to make our products irresistible to customers, beneficial to society, and profitable to our company.
We strive to provide additional opportunities for growth and enrichment of company personnel while maintaining a work environment for all employees that encourages personal commitment and
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