스타벅스 마케팅 SWOT,STP.4P사례분석 (영문레포트)

e BCG Growth-Share Matrix

High
High
Low
Low

Movie investment

Wine

Sandwich & cake

coffee
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POSITIVE VIEWS
Extension of industry based on their unique image they`ve developed.
Consumers are looking for goods that can satisfy their various desires.
Create a new originality.
Evaluation of the new marketing strategies

NEGATIVE VIEWS
It is concerned that the company`s image could be ambiguous.
It can bring up some complaints of their fixed consumers.
_NOTES_1_
여기서 스타벅스 사이트에있는 영상을 보여드립니다.
3
_NOTES_2_
In general, what we know about marketing mix analysis is 4P except people. However, Starbucks emphasized to satisfy
4
_NOTES_3_
The BCG Growth-share Matrix is a portfolio planning model developed by Bruce Henderson of the Boston Consulting Group is the early 1970’s. It is based on the observation that a company’s business units can be classified into four categories based on combinations of market growth and market share relative to the larges

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