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그루폰 코리아
고객만족 증진위한 마케팅조사
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Contents
그루폰
그루폰코리아
설문조사
그루폰코리아의 문제점
서베이분석
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Groupon Global
History
Launched in 2008 in Chicago.
In 2xxx:
250 markets world wide.
35 million User.
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Groupon Global
Financial part
Rejected Google offer
“What would it take $7billion $8billion Google’s got $30billion, which is a lot of cash, but when you’re approaching a third of that, that’s asking for a lot.”
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Groupon Global
Regions
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Groupon Global
Worldwide Success
Questions about Groupon global and their activities.
But what`s about entering Korea
Worldwide Success
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Groupon Korea
History
Begins in March 14, 2xxx in Seoul.
Middle April 15 cities are served.
F…(생략)
101 respondent.
2 and a half hour to get answers.
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ea’s marketing tactics called in question
Groupon Korea on May2 canceled a “secret megadeal”
An air purifier called “KAIST air cleaner” was the deal-of-the-day product of Groupon Korea. But people from KAIST university denied having anything in common with this product.
“The know how, learned from other markets overseas, may not help here, since the Korean market is definitely a picky one.” (The Korea Herald, May 15, 2xxx)
Decrease of Customer Satisfaction
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Problems of Groupon Korea
Decision making problem
How can we increase our customers satisfaction
Marketing research problem
To determine the factors to affect the customers satisfaction (items, discount rate, product quality etc.)
Come with the suggestions, how to increase satisfaction level.
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Analysis of Survey
요인분석
브랜드품목품질적시성수량
할인율
부가
적립
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Analysis of Survey
신뢰도분석
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Analysis of Survey
상관계수
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Analysis of Survey
회귀 모형
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THE END
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그루폰 코리아 groupon 고객만족증진위한 마케팅조사 ~.pptx
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