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INDEX
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1. ³×½½·¹ ±â¾÷¼Ò°³
2. ³×½½·¹ ±â¾÷¼±Á¤¹è°æ
3 ³×½½·¹ SWOTºÐ¼®
1) Strength (°Á¡)
2) Weakness (¾àÁ¡)
3) Opportunity (±âȸ)
4) Threat (À§Çù)
4. ³×½½·¹ (Nestle) ¸¶ÄÉÆùͽº 4PÀü·« ºÐ¼®
1) Price
2) Product
3) Place
4) Promotion
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1. ³×½½·¹ Àü·«ÀûÁ¦ÈÞÀü·« ¼º°ø»ç·Ê (³ó½É)
1) Àü·«Àû Á¦ÈÞ ¹è°æ
2) Á¦Ç° ÆǸŠÀü·«
3) Àü·«Àû Á¦ÈÞÀÇ ¼º°ú
2. ³×½½·¹ Àü·«ÀûÁ¦ÈÞÀü·« ½ÇÆлç·Ê (Ç®¹«¿ø)
1) Àü·«Àû Á¦ÈÞ ¹è°æ
2) Á¦Ç° ÆǸŠÀü·«
3) Àü·«Àû Á¦ÈÞÀÇ ¼º°ú
3. ³×½½·¹ ÀϺ»ÁøÃâ ¸¶ÄÉÆà ¼º°ø»ç·Ê
4. ³×½½·¹ Áß±¹ÁøÃâ ¸¶ÄÉÆà ½ÇÆлç·Ê
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1. ³×½½·¹ ±â¾÷¼Ò°³
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