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Whole
Foods
Market
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Contents
Whole Foods Market
Management Strategy
Decision Making
SWOT ºÐ¼®
Discussion Question
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Whole Foods Market
Early Life and Education
Career
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1978. ÀÚ½ÅÀÇ Â÷°í¿¡¼ ¡®Safer Way¡¯¶ó´Â ä½Ä Àü¹®¸ÅÀåÀ» ¿ÀÇÂ
1980. ´Ù¸¥ À¯±â³ó ¸ÅÀåÀ» ÀμöÇÏ¿© ¡®Whole Foods¡¯·Î ¸íĪ
¡°µ·ÀÌ ¾Æ´Ï¶ó ¿ÀÁ÷ ȸ»ç °æ¿µÀÇ ±â»Ý°ú »çȸ±â¿©¿¡ ´ëÇÑ ¸¸Á·°¨ ¶§¹®¿¡ ÀÏÇÑ´Ù¡±
`John Mackey`
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Whole Foods Market
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Core Values
Whole Foods Hig¡¦(»ý·«)
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http://www.youtube.com/watchv=xaznyeiYqyI
SWOT ºÐ¼®
Strengths
Weaknesses
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Opportunities
Threats
À¯±â³ó Á¦Ç°¿¡ ´ëÇÑ ¼ö¿äÀÇ Áõ°¡
PB(Private Label)Á¦Ç°ÀÇ ¼ºÀå
°æÀï¾÷üÀÇ Áõ°¡ (ex. Trader Joe¡¯s)
¹Ì±¹ °æÁ¦ÀÇ Ä§Ã¼ (2008. ±Û·Î¹ú °æÁ¦ À§±â)
SWOT ºÐ¼®
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¡°What role does participation play in the decision making process at Whole Foods Market¡±
Discussion Question #2
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±âº»ÀûÀÎ Á¶Á÷´ÜÀ§°¡ Á¡Æ÷°¡ ¾Æ´Ñ TeamÀ¸·Î ¿î¿µ
´ëºÎºÐÀÇ ±â¾÷¿¡¼ °æ¿µÁøÀÌ °áÁ¤ÇÏ´Â Àλç±Ç¸¶Àú Á÷¿øµé(Team ´ÜÀ§)¿¡°Ô À§ÀÓ
Àλç±Ç ÀÌ¿Ü¿¡ °¡°Ý°áÁ¤, ÁÖ¹®, ¸ÅÀå ³» Á¦Ç°È«º¸ µîÀÇ °¢Á¾ ÀÇ»ç°áÁ¤±Çµµ °¢ ÆÀÀÇ ±¸¼º¿ø¿¡°Ô À§ÀÓ
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4 ÁÖ¸¶´Ù ÇÑ ¹ø¾¿ ¸ðµç »óÁ¡ÀÇ ÆÀµéÀ» ´ë»óÀ¸·Î ³ëµ¿½Ã°£´ç ÀÌÀ±À» °è»ê
Discussion Question #2
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Discussion Question #3
¡°How does Whole Foods Market incorporate ethical considerations into its decision making¡±
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John Mackey ´Â µ¿¹° ±Ç¸®¿îµ¿°¡ !
2005³â ȦǪµåÀÇ Àüü ¸ÅÀå¿¡¼ ¶ø½ºÅͳª °Ô µî °©°¢·ùÀÇ ÆǸŠÀü¸é ÁßÁö.