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ÈĹßÁÖÀÚ ¼º°ø±â-PUMA Korea -
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¥° About PUMA¥± PUMA Korea Marketing Àü·«ºÐ¼®4P(1) »óÇ°(Product) Àü·«(2) °¡°Ý(Price) Àü·«(3) ÃËÁø(Promotion) Àü·«(4) À¯Åë ¹× »ó±Ç(Place) Àü·«¥² PUMAÀÇ CEO
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¥° About PUMA
Vison
Brand Mission
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PUMA Korea Marketing Àü·« ºÐ¼®
¼ºº°¿¡ ÀÇÇÑ ¼¼ºÐÈ
³ªÀÌ¿¡ ÀÇÇÑ ¼¼ºÐÈ
¶óÀÌÇÁ ½ºÅ¸ÀÏ(Life style)
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Ç¥Àû ½ÃÀå ¼±ÅÃ(Market Targeting)
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°æÀïÀû °Á¡
¨ç Á¦Ç° Â÷º°È(Product Differentiation)
¨è ¼ºñ½º Â÷º°È(Service Differentiation)
¨é À̹ÌÁö Â÷º°È(Image Differentiation)
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(1) »óÇ°(Product) Àü·«
1)Á¤Å뼺 °ÇÑ ½ºÆ÷Ã÷ ÀÇ·ù
¡æ ÆмǼº °Á¶ÇÑ ºê·£µå
2) ±â´É¼º °È
3) Á¦Ç° ¼Ò°³
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(2) °¡°Ý(Price) Àü·«
¨ç Nike
cortez airforce Griffey Shox
122,000¿ø207,000¿ø 190,000¿ø
¨è Adidas
Masterpiece Superstar Metal Superstar 2G Denim
149,000¿ø125,000¿ø99,000¿ø
¨é PUMA
GV Special Street CatLeather California Crystal
105,000¿ø 110,000¿ø118,000¿ø
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(3) ÃËÁø(Promoti¡¦(»ý·«)
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