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_SLIDE_1_
Impacts of PB goods in Big-Mart
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Contents
Positive effects of PB goods
Side effects of PB goods
Survey about PB goods
Introduction of PB goods
1
4
2
3
5
Conclusion
_SLIDE_3_
1.Introduction of PB goods
PB product is a product which a major distributer focuses on tastes of customers and harmony with its intention of shop to make exclusively, is called as store brand or private brand.
PB (Private Brand)
_SLIDE_4_
1.Introduction of PB goods
NB opposite concept with PB means a product developed by major brand.
It provide customers with
independent name, mark,
quality of its brand.
So it is well-known and get
high reliability of public.
NB (National Brand)
_SLIDE_5_
GB: Aim at reducing cost from manufacture to packing
SB: Projecting & developing PB
PB: more ���(�깮�왂)
2. Positive effects of Private brand goods
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B goods,
manufacturers try to enlarge new distribution network.
Through diverse sales channels, manufacturers can promote the
sales without competing with PB goods (ex.Jong-ga foodshop & Lotte )
Positive effects
Exclusion of middleman & Increase in direct transaction
Increase in circulation efficiency and product tailored to consumers
Relief in dependence of incumbent NB good on the large discounter
2. Positive effects of Private brand goods
_SLIDE_8_
PB`s price is 70~80% of that NB goods.
PB goods is possible to get margins about 30~40%.
�넂 contribution of profitability is high for retailers.
The manufacturers are pressed to cut cost from Big mart which
has big power in the distribution field.
Possibilities that customers could take disadvantages as the
manufacturer cut the price.
Because of the pressure about the price from Big mart, manufacturer
have to use raw materials of low quality or cheap stuff.
No endeavor
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,PB�긽�뭹,PB_pptx_04_.gif "����삎留덊듃 PB�긽�뭹 (�쁺臾명뙋),PB�긽�뭹,PB (4 페이지)")
,PB�긽�뭹,PB_pptx_05_.gif "����삎留덊듃 PB�긽�뭹 (�쁺臾명뙋),PB�긽�뭹,PB (5 페이지)")
,PB�긽�뭹,PB_pptx_06_.gif "����삎留덊듃 PB�긽�뭹 (�쁺臾명뙋),PB�긽�뭹,PB (6 페이지)")
,PB�긽�뭹,PB_pptx_07_.gif "����삎留덊듃 PB�긽�뭹 (�쁺臾명뙋),PB�긽�뭹,PB (7 페이지)")
,PB�긽�뭹,PB_pptx_08_.gif "����삎留덊듃 PB�긽�뭹 (�쁺臾명뙋),PB�긽�뭹,PB (8 페이지)")
,PB�긽�뭹,PB_pptx_09_.gif "����삎留덊듃 PB�긽�뭹 (�쁺臾명뙋),PB�긽�뭹,PB (9 페이지)")
,PB�긽�뭹,PB_pptx_10_.gif "����삎留덊듃 PB�긽�뭹 (�쁺臾명뙋),PB�긽�뭹,PB (10 페이지)")
,PB�긽�뭹,PB_pptx_11_.gif "����삎留덊듃 PB�긽�뭹 (�쁺臾명뙋),PB�긽�뭹,PB (11 페이지)")
,PB�긽�뭹,PB_pptx_12_.gif "����삎留덊듃 PB�긽�뭹 (�쁺臾명뙋),PB�긽�뭹,PB (12 페이지)")
,PB�긽�뭹,PB_pptx_13_.gif "����삎留덊듃 PB�긽�뭹 (�쁺臾명뙋),PB�긽�뭹,PB (13 페이지)")
,PB�긽�뭹,PB_pptx_01.gif "����삎留덊듃 PB�긽�뭹 (�쁺臾명뙋),PB�긽�뭹,PB (1 페이지)")
,PB�긽�뭹,PB_pptx_02.gif "����삎留덊듃 PB�긽�뭹 (�쁺臾명뙋),PB�긽�뭹,PB (2 페이지)")
,PB�긽�뭹,PB_pptx_03.gif "����삎留덊듃 PB�긽�뭹 (�쁺臾명뙋),PB�긽�뭹,PB (3 페이지)")
,PB�긽�뭹,PB_pptx_04.gif "����삎留덊듃 PB�긽�뭹 (�쁺臾명뙋),PB�긽�뭹,PB (4 페이지)")
,PB�긽�뭹,PB_pptx_05.gif "����삎留덊듃 PB�긽�뭹 (�쁺臾명뙋),PB�긽�뭹,PB (5 페이지)")
,PB�긽�뭹,PB_pptx_06.gif "����삎留덊듃 PB�긽�뭹 (�쁺臾명뙋),PB�긽�뭹,PB (6 페이지)")
,PB�긽�뭹,PB_pptx_07.gif "����삎留덊듃 PB�긽�뭹 (�쁺臾명뙋),PB�긽�뭹,PB (7 페이지)")
,PB�긽�뭹,PB_pptx_08.gif "����삎留덊듃 PB�긽�뭹 (�쁺臾명뙋),PB�긽�뭹,PB (8 페이지)")
,PB�긽�뭹,PB_pptx_09.gif "����삎留덊듃 PB�긽�뭹 (�쁺臾명뙋),PB�긽�뭹,PB (9 페이지)")
,PB�긽�뭹,PB_pptx_10.gif "����삎留덊듃 PB�긽�뭹 (�쁺臾명뙋),PB�긽�뭹,PB (10 페이지)")
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