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Examples of the marketing strategies of food manufacturers in Korea
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1
contents
Paris Baguette
02
03
Ottogi
04
Maxim
01
Orion
05
Nongshim
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Paris Baguette’s marketing strategy
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The leading company of bakery market (단위:천원) (단위: 천원)
브랜드명
매출액
영업이익
가맹점평균매출
가맹점 및 직영점 수
신규 개점 수
폐점 매점 수
파리바게트
1,001,578,058
37,994,936
632,103
2,256개
482개
55개
뚜레쥬르
648,966,967
9,414,554
467,459
1,294개
298개
35개
크라운
71,767,997
(900,549)
94,717
408개
34개
26개
신라명과
39,424,527
(494,687)
188,293
135개
6개
41개
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Price Strategy
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T…(생략)
1. maintain and manage its own brand
2. quality and characteristics of their products consistently
3. proper marketing strategy such as advertising and promotion
① Premium-line marketing
② Diversification of advertising medium
③ Product diversification
④ Product line pricing
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6. 11 2nd 2000. 05 3rd 2004. 04
Umbrella brand strategy
SART(Selected Aroma Recovery Technology)
Stick-packaged coffee
Big TV Stars
Restage Strategy
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Marketing Strategy of Maxim
Conclusion
1. maintain and manage its own brand
2. quality and characteristics of their products consistently
3. proper marketing strategy such as advertising and promotion
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Orion’s Marketing Strategy
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Orion’s Marketing Strategy
① Premium-line marketing
- Dr. you & Market O
GDP per capita ↑
Distrust for snacks ↑
fad of diet & LOHAS
Consumer’s standard of choosing snack ↑
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Orion’s Marketing Strategy
② Diversification of advertising medium
- from TV to BLOG
③ Product diversification
- ex) Nacho Series
- Diversifying kinds,
tastes & package designs of products
meet many kinds of consumers` preferences.
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Orion’s Marketing Strategy
④ Product line pricing
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파리바게뜨,베이커리시장,한국시장진출,브랜드마케팅,서비스마케팅,글로벌경영,사례분석,swot,~.pptx
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