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1. Introduction
Jin Air Co Ltd, formerly Air Korea is a low cost airline originated from South Korea, which is a full subsidiary of Korean Air. It began operations in July 2008 with routes to regional destinations in Korea. In October 2009, Jin Air began flights to Macau, Guam and Bangkok. The corporation vision of Jin Air is to be a premium short haul carrier `with the best experience and image, practical and affordable`. To realize that, it put up several business missions- to become the public airlines that is affordable to anyone and practical airlines that reasonable consumers choose, to provide safety of global standard level, and to establish efficient low cost structure.
2. Environmental / Situational Analysis
The lower-cost carrier market originates from the US Company Southwest Airlines established in 1971. The main frame in this due course associates in the concept of focusing its transportation of customers from point A to B, on time at the lowest…(생략)
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phase of its development.In domestic aviation market in Korea, there are four major LCCs providing competitive aviation service- JIN Air, Air Busan, Eastar Jet and Jeju Air. After the first launch of the new LCC brand Jin Air in 2008, within the 1 year of time it has actually thrived in the aviation industry and is showing the largest market share in the LCCs. However, JIN Air is still surrounded by several environmental issues that would ultimately be a great threats. First, the competition is growing more fierce. Not to metion the competition among LCCs, the competition with full service airlines have become intensified, since they took aggressive low price policies which dilute the competitive advantage of LCCs. Moreover there is perception among peole that LCCs are not safe, which stems from some safety accidents in the initial introduction of LCCs
SWOT Analysis
Strength
Weakness
Early Bird System
Zone Distribution
Safety Certification [IOSA]
Sole LCC to provide flig
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