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int of view as a customer, you want everything: a wide assortment of good-quality merchandise; the lowest possible prices; guaranteed satisfaction with what you buy; friendly, knowledgeable service; convenient hours; free parking; a pleasant shopping experience.”
The key to Wal-Mart’s success are ALWAYS Low Prices. Always. For Wal-Mart to become successful in achieving everyday low process, they have to be efficient in literally everything they do. And increasingly in what their 21,000 suppliers do.
“By now, it is accepted wisdom that Wal-Mart makes the companies it does business with more efficient and focused, leaner and faster. Wal-Mart itself is known for continuous improvement in its ability to handle, move, and track merchandise. It expects the same of its suppliers. ”

the key to always low prices
With 5500 store to supply with goods, Wal-Mart became the biggest delivering business in the U.S. You cannot drive on a US a highway for more than 20miles without seeing a Wal-Mar

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