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Crowd funding service
Tumblbug & Kickstarter
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Contents
Summary of Proposal
Summary of analysis1
Summary of analysis2
Conclusion stage
- Strategic requirements
- Operational requirements
- Operational performance
- Firm performance
- Request for provider
information
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INDEX
Summary of
previous analysis
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What is Crowd funding
Crowd funding
Mid-level service between
donation and investment
Service for
Connecting
Investors + Needy Artists
Motivation for selecting
SNS, Social media era
-`Social funding service
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Korean Social funding company
Tumblbug has opened its business in March 2xxx operated by 4 students
Supports thousands of
unknown projects for
extra-ordinary arts
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Environment…(생략)
1) Make a stable and fixed type of funding → No doubt
2) Make Laws and Copyright
3) Make people realize that
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and investors.
Description of outputs
BRM (Brand Relationship management)
Effort to establish, maintain, and enhance relationships between
Brand and its consumers
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Practical Insight
Work as loan and funding
New payment system
(from online music market’s
periodical payment system)
Few members → development
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INDEX
Conclusion stage
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Joint venture
Diversification
Promotion &
marketing strategies
Flow of Conclusion part
Art council Korea
Small and Medium Business Administration
On/offline strategy
Street performances
Social-tainers
ETC
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INDEX
Strategic requirements
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1) Joint venture
Alliances and collaborative strategy
Collaboration with
the government and
private companies
Strategic requirements
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2) Diversification
Strategic requirements
Strategy widening its business in a variety of fields
(Since Tumblbug is focusing only on on
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