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OPTIMUS
ȸ»ýÀü·«
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The reason why we choose this topic
The reason why LG which had strong power in feature phone with CYON has depressed is
ignorance about industry+ inappropriate strategic implement
We have to figure out problems in LG strategic courses through analyzing failure cases
We suggest LG proper strategy in 4G market.
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Corporate Level Strategy Product Differentiation
Bases of Product Diffrentiation
Qwerty Keyboard
Applications
Diverse product line
Product Attribute
Diffusion brand Image
Firm-Customer Relationships
Distribution Chennel Opening accounts only with LG U+
Technological alliance Intel, microsoft, Schneider
Firm Linkages
Imitability of Product Differentiation
Product Attribute
Diffusion brand Image
Strategic Alliance
Distribution Chennel
Easy to Duplica¡¦(»ý·«)
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