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DermarWhite(더마화이트)
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Contents
Introduction
- Selection motives & executive summary
Company & Product Background
Market analysis
- Customer analysis, Marketing Mix
- Competitor analysis
SWOT analysis
Understand Problems and Set up a goals
- Marketing strategy problems
- BCG models & STP(Segmentation, Targeting, Positioning)
Marketing goals
Conclusion
Marketing strategies & Alternatives
(New Marketing Mix)
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Introduction
Skin Beauty Markets
Now, The Market of Vitamins & Medicines for Skin Care is 10 Billion
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Introduction
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Company & Product
현대약품, market-oriented research & development company. Typical products is ‘미에로화이바’, ‘마이녹실’, ‘더마화이트’
DermarWhite
selected by our team is
Melasma tr…(생략)
(1 monthly use)
(2 monthly use)
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ssen Side Effect
No Marketing
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DermarWhite SWOT
Strengths
Weakness
Opportunity
Threats
Better Effectiveness
Proven Product in Japan
Convenient to eat
Low Awareness
Higher price than others
The wrong marketing strategy
Huge Beauty treatment market
Increasingly Interest
Rich Target
Instability market
Many Competitors
Low-priced Skin- equipment
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Marketing problems
Unilateral Communication
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DermarWhite BCG
Star
Question Mark
Cash Cow
Dog
$
Unawareness 76%
High
High
Low
Low
Growth rate
Sharer ate
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Segmentation, Targeting, Positioning
Segmentation
Targeting
Positioning
We chose women in 20s/30s/40s/50s because 더마화이트 정 is treatment for preventing melasma which is commonly occurred to pregnant women.
Our main target is 30s/40s women who is before/after the pregnancy.
더마화이트 정 is pretty expensive compared to competitors, career women
is our main target also in 30s/40s.
더
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[Size :
3 Mbyte
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