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KIA MOTORS
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Title
Collapse Of KIA MOTORS
Recent KIA MOTORS
K5 Advertisement
Marketing Strategy
Consumer Change in Perception
47
Contents
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Title
Collapse Of KIA MOTORS
Recent KIA MOTORS
K5 Advertisement
Marketing Strategy
Consumer Change in Perception
47
Contents
_SLIDE_4_
ㆍBrand Name
KIA MOTORS
ㆍCEO
Kyung Sung Eun
ㆍRepresent Business
Motors Manufacturing
ㆍDay Of Establishment
11. Dec. 1944
ㆍTotal Of Asset
15,452,278 won
ㆍCapital
1,848,652 won
ㆍSettlement term
December
ㆍHead Office
231. Yangjae Seocho Seoul
ㆍGo Public
21. Sep. 1973
ㆍRepresent Number
02) 3464-1114
Introduce Of KIA MOTORS
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History Of KIA MOTORS
(After 2008)
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D…(생략)
2002 CDO of Volkswagen
1993 Volkswagen’s exterior design department
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advertisement of brand is very wonder”
viral marketing
“As hidden code, make of use morse code, many consumer discover that meaning of K5 ”
- By Jung, Advertisement Maker of KIA
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Solution
Peter Schreyer
WorldBestCar
K5
Globalize of the brand image
Emphasized global brand of
Creative & Youthful sense
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Contents
Title
Collapse Of KIA MOTORS
Recent KIA MOTORS
K5 Advertisement
Marketing Strategy
Consumer Change in Perception
47
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Peter Schreyer
Sports Marketing
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Peter Schreyer
Star Marketing
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Peter Schreyer
Drama Marketing
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Peter Schreyer
3D & Smart phone Marketing
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Peter Schreyer
New brand image of KIA Motors
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Contents
Title
Collapse Of KIA MOTORS
Recent KIA MOTORS
K5 Advertisement
Marketing Strategy
Consumer Change in Perception
47
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Peter Schreyer
Group Influence
on Consumer Behavio
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기아자동차,기아차마케팅,자동차시장,브랜드마케팅,서비스마케팅,글로벌경영,사례분석,swot,s~.pptx
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3 Mbyte
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