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Social-Commerce
`COUPANG`
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CONTENTS
01 What is social-Commerce
02 About COUPANG
03 MKTG Strategy -4P, SWOT, STP
04 Conclusion
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Selling a product at a low price through an internet group purchase.
What is Social Commerence
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Notifying the customer of cut-price goods.
Purchase a Sale product by the deadline
Promote the cut-price goods to SNS users.
Using coupon after purchasing
Type of Group Purchase
-Need specifc number of Customer
What is Social Commerence
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SNS(Social Network Service)
Social : community
Network : relations
Service : build up the foundation
Connecting the people
Immediate feedback
Exposure to new products
Greater viral
Larger market baskets
=Establishing the relationships with others.
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The way of the domestic Social Commerce market
Provide Group-Buy type service
Big 4 company of domestic social commerce market
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The growth of domestic social commerce
The ¡¦(»ý·«)
|
r offline shops.
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3. Place
ONLINE
http://www.coupang.com/
OFFLINE
You can connect to Coupang on the internet at anytime and anywhere.
You can use the coupon that bought from Coupang at offline shop.
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4. Promotion
Star marketing
Coupang chose famous figures as a model of TV commercials to raise their brand awareness.
Banner ad
(´ÜÀ§ : ¾ï ¿ø)
They placedbanner adsonfamous portal sites such as Naver, to expose to a lot of people who access to the portal.
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SWOT ANALYSIS
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[STP Analyze]
Segmentation
Targeting
Positioning
Based on demographic, Specifically Age, Gender
Based on Purchasing power, Women who interested in Beauty, Leisure, Restaurants, Theater, And Who are familiar with the Internet and mobile environments.
Emphasized Exceptional discount, Wide range of products and Something enjoyable
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Thank You
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subset ofelectronic commercethat involves usingsocial media. onlin