[영문판]웅진씽크빅분석,유아교육,웅진씽크빅마케팅전략,웅진씽크빅기업분석

f home material’s market in abroad
3. growth in chinese education market
4. emergence of various and useful tools for studying materials
5. change of educational trends(teaching by rote-` self motivated studying)
1. strong consumers’ power owing to too many substitutes
2. consumers’ awareness of home material’s image
3. saturation in domestic home material’s market
3. Analysis- 5 forces model / SWOT / VRIO
Ⅱ. SWOT
_SLIDE_7_
Valuable
Rare
Imitation
Organized
Competitive advantage
Inbound
O
O
△
O
Temporal C.A
R&D
O
O
X
O
Continuous C.A
Diversity of product
x

Competitive
disadvantage
Human resource
X

Competitive
disadvantage
Marketing capability
O
O
O
X
Competitive
disadvantage
Channel
O
O
O
O
Continuous C.A
Service
O
O
O
O
Temporal C.A
Financial position
O
X
x
O
Temporal C.A

3. Analysis- 5 forces model / SWOT / VRIO
Ⅲ. VRIO Analysis
_SLIDE_8_
4. New Vision and Goal
- Abstract concept
Limited range of
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