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_SLIDE_1_
Ashley’s
Marketing
Strategies
_SLIDE_2_
The Present State of Family Restaurants in Korea
_SLIDE_3_
Ranking of the Korean Family Restaurants
2xxx.09.09
Reference : Brandstock http://www.brandstock.co.kr/webdoc/app/doc.phpmenu_name=bt_1&view_flag=Y&title_id=25&type_id=020&term_flag=D&term_date=2xxx0909
_SLIDE_4_
Introduction of Ashley
Ashley
Classic
Ashley
W(Double-You)
Reference : Ashley homepage http://www.myashley.co.kr/
Ashley
TOGO
_SLIDE_5_
Existing Consumer Demographics
_SLIDE_6_
Awareness
Price
Existing Brand Positioning
`The Korean buffet(salad bar) restaurant for woman`s tastes.`
- concept : The comfortable house that anyone can enjoy some fresh & varied salad, and grill food at a reasonable price.
Reference : Our survey & websites of each brands
_SLIDE_7_
Results of…(생략)
① Rolling out Diverse Menu
① Retailer Strategy
② Locate new Ashley on a University Town
② Locate new Ashley on a University Town
① Promote Modern and Pol
|
Maintaining Low price
Reference : Our Survey, Ashley homepage http://www.myashley.co.kr/
_SLIDE_15_
Our New Marketing Strategies
PRICE
Reference : Our Survey, Ashley homepage http://www.myashley.co.kr/
Expanding Discount Program
_SLIDE_16_
PLACE
① Retailer Strategy
53 Ashley stores are located in retailers.
Our New Marketing Strategies
Reference : e-daily http://www.edaily.co.kr/news/NewsRead.edySCD=DC14&newsid=02233686589919176&DCD=A00204&OutLnkChk=Y
_SLIDE_17_
PLACE
② Locate new Ashley on a University Town
Ashley doesn`t have many stores in a downtown area.
Our New Marketing Strategies
Reference : Our Survey, Ashley homepage http://www.myashley.co.kr/
_SLIDE_18_
PLACE
② Locate new Ashley on a University Town
Ashley doesn`t have many stores in a downtown area.
`Location of ASHLEY in Seoul`
Our New Marketing Strategies
Reference : Our Survey, Ashley homepage http://www.myashley.co.kr/
_SLIDE_19_
PROMOTION
① Promote Modern and Pol
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[영문판]애슐리마케팅전략,애슐리분석,패밀리레스토랑분석,Ashley`s.pptx
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