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Ä«´© ÇÁ·¹Á¨Å×À̼Ç
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Index
Analysis
- Company analysis
- Consumer analysis
- Market analysis
- Product analysis
- Competitor analysis
SWOT Analysis
- Targeting
- Objective
- Creative Strategy
3. MEDIA Strategy
- Media timing
- Media weighting
4. Integrated Promotion
- Public relationship
- Sales promotion =` Sampling
Sweepstakes
- Direct marketing =` À¯Åë¸Á °í±ÞÈ
5. Media mix and Budgeting
6. Evaluation strategy
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01.Analysis
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Company analysis
SWOT Analysis
MEDIA Strategy
Integrated Promotion
Analysis
¼ÒºñÀÚ Áß½ÉÀÇ ±â¾÷°æ¿µ ¼ÒºñÀÚ º¸È£½Ç
ȯ°æÀ» À§ÇÑ ±â¾÷ »ê¾÷Æó¼ö
¡°»çȸÀû ¿ä±¸¿¡ µû¶ó ²÷ÀÓ¾øÀÌ ¹ßÀüÇÏ´Â
ÁøÃëÀûÀÎ ¼º°ÝÀÇ µ¿¼½ÄÇ°¡±
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Company analysis
70³â´ë ¸»,
µ¿¡¦(»ý·«)
02. SWOT
3. Ä«´© TV±¤°í¿¡ ´ëÇÑ ³ôÀº ÀÎÁöµµ
4. ±âÈ£³ª ¿ë·®¿¡ µû¶ó ´Ù¾çÇÑ Á¦Ç° ¶óÀÎ º¸À¯
5. Ÿ»ç ´ëºñ ¸ðµ¨°ú Á¦Ç°¿¡ ´ëÇÑ ³ôÀº ÀÎÁöµµ
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Market analysis
-xxxx ±âÁØ ÀνºÅÏƮĿÇǽÃÀå ±Ô¸ðÀÇ ²ÙÁØÇÑ ¼ºÀå
-°æÀïÀÚÀÇ µîÀåÀ¸·Î µ¿¼½ÄÇ°ÀÇ ½ÃÀåÁ¡À¯À² Ç϶ô
-Àü³â´ëºñ µÎ ¹è ±Ô¸ðÀÇ ÀνºÅÏÆ® ¿øµÎÄ¿ÇÇ ½ÃÀå
SWOT Analysis
MEDIA Strategy
Integrated Promotion
Analysis
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Product analysis
Ä«´©´Â ¸À°ú Ç⠱׸®°í µðÀÚÀÎ
Ä«´©¸¸ÀÇ Çٽɿä¼Ò
ÆÐÅ°Áö
4°¡Áö Á¾·ù
ÀνºÅÏÆ® Ä¿ÇÇ 95% + ººÀº Ä¿ÇÇ 5%
SWOT Analysis
MEDIA Strategy
Integrated Promotion
Analysis
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Competitor analysis
³²¾çÀ¯¾÷ ¡®·çÄ«¡¯
·Ôµ¥Ä¥¼º ¡¯ÄŸŸ¡¯
SWOT Analysis
MEDIA Strategy
Integrated Promotion
Analysis
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Competitor analysis
·Ôµ¥Ä¥¼º ¡®ÄŸŸ¡¯
- ¿øµÎ°¡·ç 10%
- ´Ù¾çÇÑ Ä·ÆäÀÎ
- ºñ±³±¤°í
³²¾çÀ¯¾÷ ¡®·çÄ«¡¯
- °³´ç 320¿ø
- 100% ¾Æ¶óºñÄ« ¿øµÎ
- 100% ¾Æ·Î¸¶ ÃßÃâ ¹æ½Ä
SWOT Analysis
MEDIA Strategy
Integrated Promotion
Analysis
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02. SWOT
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SWOT Analysis
SWOT Analysis
MEDIA Strategy
.Integrated Promotion
Analysis
Strengths
Weaknesses
1. µ¿¼½ÄÇ°ÀÇ ³ôÀº ½ÃÀå Á¡À¯À²°ú ¸ÅÃâ
2. Ÿ»çº¸´Ù ¿ì¼öÇÑ Æò°¡¸¦ ¹ÞÀº ÆÐÅ°Áö µðÀÚÀÎ
3. Ä«´© TV±¤°í¿¡ ´ëÇÑ ³ôÀº ÀÎÁöµµ
4. ±âÈ£³ª ¿ë·®¿¡ µû¶ó ´Ù¾çÇÑ Á¦Ç° ¶óÀÎ º¸À¯
5. Ÿ»ç ´ëºñ ¸ðµ¨°ú Á¦Ç°¿¡ ´ëÇÑ ³ôÀº ÀÎÁöµµ
1. À¯Åë¸ÁÀÌ ´ëÇü ¸¶Æ®·Î ÇÑÁ¤Àû
2. Ÿ»ç ´ëºñ ÀûÀº ¿øµÎ ÇÔ·®
3. Ÿ ÀνºÅÏÆ®