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_SLIDE_1_
_SLIDE_2_
LCC Market Environment
Introduction of JEJU AIR
Analysis of JEJU AIR
Analysis of Domestic LCC
Analysis of International LCC: AirAsia
Conclusion
Q&A
References
CONTENTS
_SLIDE_3_
LCC(Low Cost Carrier)Market Environment
_SLIDE_4_
LCC Market Environment
자료: 한국공항공사, 인천공항공사 (2012.9)
_SLIDE_5_
LCC Market Environment
자료: 한국공항공사 (2012.11)
_SLIDE_6_
Introduction of
JEJU AIR
_SLIDE_7_
Introduction of JEJU AIR
_SLIDE_8_
Advertisement
_SLIDE_9_
Analysis of
JEJU AIR
_SLIDE_10_
SWOT Analysis
Strengths
Weaknesses
Opportunities
Threats
Low price policy
Relationship between JEJU air and JEJU tour image
Minimize and low quality service
Lack of conviction about safety
Increase abroad traveling
I…(생략)
1. Low Cost Policy
2. Unification of Flight Class
3. Shortening Turnaround Time
4. Safety Control
5. Social Responsibility
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rance
+ Risk Management System
_SLIDE_19_
Differentiation Strategies
5. Social Responsibility
_SLIDE_20_
JEJU AIR, Independent LCC
NOT Subsidiary LCC
_SLIDE_21_
Marketing Case
University Students Supporters
: JOYBER
Make Online Contents for Promoting JEJU AIR
Consist of Age Group Targeted by JEJU AIR
→Maximize Effectiveness of the Promotion
_SLIDE_22_
Analysis ofDomestic LCC
_SLIDE_23_
Domestic LCC: JIN Air
Flight attendant wear casual clothes
JIN AIR’s major target is CHINA
_SLIDE_24_
Domestic LCC: Air Busan
Air Busan adopt corporate advantage program to absorb demand of business trip.
Benefit 1. Both domestic flight
and international flight special discount.
Benefit 2. Special service for busy business member
_SLIDE_25_
Analysis ofInternational LCC: AirAsia
_SLIDE_26_
SWOT Analysis
Strengths
Weaknesses
Opportunities
Threats
Low Cost
Minimizing Management Hierarchy
Versatile Staff
Limited Service
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