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Southwest Airlines
Air Service Management
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Index
Introduction of Southwest Airlines
Services of SWA
Issue
Conclusion
Sources
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1. Introduction of Southwest Airlines
Southwest is the low cost carrier(L.C.C) that provides scheduled air transportation in the United States.
As of December 31, 2008, the Company operated 537 Boeing 737 aircraft and provided service to 64 cities in 32 states throughout the United States
Focuses principally on point-to-point service, rather than hub-and-spoke service. Southwest served 438 non-stop city pairs. Approximately 78% of the Company`s customers fly non-stop
Predominantly serves short-haul routes with high frequencies. It complements this service with more medium to long-haul routes, including transcontinental service
Average aircraft trip stage was 636 miles with an average duration of approximately 1.8 hours
1.1 Southwest is
1. Introduction of Southwest Airlines
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1. Introduction of Southwest Airlines
Rollin King…(생략)
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n booking and tracking trips made through southwest.com
Southwest Airlines launches its code-share agreement with ATA Airlines, providing Southwest Customers access to more cities with more connections. Southwest announces its 32nd consecutive year of profitability
Southwest Airlines is ranked number one in customer satisfaction this year, as we add nonstop flights to Denver and begin service to the Washington-Dulles airport
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1. Introduction of Southwest Airlines
Airlines’ rank which has high reliability point measured by Forbes
1.3 As-is
Source: Forbes, JD power
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1. Introduction of Southwest Airlines
Airlines’ market sharing in United States and productivity
1.3 As-is
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1. Introduction of Southwest
Picture of Herbert Kellerher who is famous CEO of Southwest airlines as differentiated leadership ability
1.4 Herbert D. Kellerher
No one who doubt about role of Herbert Kellerher in success of Southwest Airlines
The motives of action that make Southwest gro
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