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Marketing Final-Presentation
2012.06.13
I
X
X
O
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Introduction
Analysis of MIXXO
Analysis of Competitor
STP
fashion communication
Limitation of MIXXO
Strategy
Conclusion
Index
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2. What is MIXXO
1. What we did
Introduction
_SLIDE_4_
Introduction
Introduction
-What We Did
Analysis of MIXXO
-4P
-SWOT
Analysis of Competitor
Segmentation
Targeting
Positioning
Fashion Communication
Limitation of MIXXO
Strategy
Conclusion
What we did
1st / 2nd Survey
Brand Analysis
Visiting Off-line shops -06.11
Making Marketing strategy
_SLIDE_5_
Introduction
Introduction
-Offline Shops
Analysis of MIXXO
-4P
-SWOT
Analysis of Competitor
Segmentation
Targeting
Positioning
Fashion Communication
Limitation of MIXXO
Strategy
Co…(생략)
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Introduction
Introduction
-Brand MIXXO
Analysis of MIXXO
-4P
-SWOT
Analysis of Competitor
Segmentation
Targeting
Positioning
Fashion Communication
Limitation of MIXXO
Strategy
Conclusion
What is MIXXO
_SLIDE_9_
2. MIXXO‘s SWOT
1. MIXXO‘s 4P
Analysis
_SLIDE_10_
Introduction
-Brand MIXXO
Analysis of MIXXO
-4P
-SWOT
Analysis of Competitor
Segmentation
Targeting
Positioning
Fashion Communication
Limitation of MIXXO
Strategy
Conclusion
4P - Product
Analysis of MIXXO
다품종 소량생산
한국인 체형에 맞는 사이즈
자라의 소비자를 겨냥하되, 한국 여성 체형에 맞는 규격(사이즈)과 낮은 가격을 경쟁력.
Full Coordination 가능 (베이직과 트렌드 믹스)
빠른 트렌드
유행 변화에 민첩하게 대응. 불량품은 줄이고 상품을 다양하게 구성
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Introduction
-Brand MIXXO
Analysis of MIXXO
-4P
-SWOT
Analysis of Competitor
Segmentation
Targeting
Positioning
MIXXO 브랜드,패션마케팅,브랜드마케팅,서비스마케팅,~.pptx
[Size :
9 Mbyte
]
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