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E-MART
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CONTENTS
E-MART Services
III
E-MART environment analysis
II
E-MART problems
IV
Introduce E-MART
I
Reference
VI
E-MART vision
V
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Introduce
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What is the discount store
It means a new retail business conditions
that has about 3,000 square feet of retail
space and sells always at a low price
below a marked price on a price tag that
a manufacturer directed, using a process
of selling goods in large quantities by a
thorough self-service.
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What is the background of introducing the discount store
In the situation of the increase in personal
income, improvement of women’s economic
power and change of the style of living, the
existing discount retail industry brought a great
change in development of the distributio…(생략)
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ributors.)
December, 1996
It operates the E-Mart’s distribution center.
(It was the first distribution center of the discount store.)
November, 1993
It opened the Changdong branch which was the E-Mart’s first branch.
(It was the first-ever of the Korean discount stores.)
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Ideology of management
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The introduction of E-mart’s BI(Brand Identity)
E =the first letterof the words, ‘Everyday Low Price’
It also can be interpreted in ‘Easy Shopping, Easy Counting, Economic, etc.’ that reflect characteristic of the discount store
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Swot analysis
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E-MRT SWOT anaysis
OPPORTUNITY
THREAT
Foreign companies fall
Price sensitivity increases
Online services growth
Discount market saturation
Professional management system
fovorable location
various PB product
High awareness
STRENGTH
WEAKNESS
Larger organizations
Regional competition
The lack of international pro
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