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History
Environment Analysis
Industry Structure Analysis
SWOT Analysis
Target & Positioning
4P - Product/Place/Price
Promotion
Conclusion
Contents
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Founded: 1892
Headquarters: Atlanta, Georgia, United States
Area Served: World wide
Key People: Muhtar Kent(CEO)
Revenue: USD 35.119 billion
Business reach: over 200 countries
Products: Coca-Cola, Carbonated drinks,
Other non-alcoholic beverages
Introduction
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History of Coca Cola
Name: John Pemberton
Invention time: 1886
The main ingredient:
caramel-colored liquid
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Increasing Competition of Carbonated Drinks in Market
People Who Have a Strong Personality
Well-being Trend
Environment Analysis
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Increasing Competition of the Various Beverage Market
_SL…(생략)
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pany
Spread throughout the world
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What can we know
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World’s leading brand
Customer loyalty
Negative publicity
Decline in cash from
operating activities
Big possibility to extend
brand
Growing bottled beverage
market
Growing Hispanic population
Large scale of operations
Health issues
poor growth of carbonated
beverages
S W
O T
SWOT Analysis
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World’s leading brand
Customer loyalty
Strength
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Negative publicity
Decline in cash from
operating activities
Weakness
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Coca-cola is most widely consumed beverage by Hispanic people
Mexico is the largest Coca Cola consuming country in the world. One Mexican averagely drinks Coca-cola 333 cups a year.
Opportunity
168 cups of Coca-cola per each Australian person a year
Many operational plants in 200 countries !!
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Threat
Health issues
poor growth of carbonated
beverages
-risi
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