자동차시장,인도시장친출,자동차산업,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot,stp,4p

ok at the contents of this presentation.
We’re going to start with the background knowledge of India,
Followed by 4P mix and SWOT Analysis.
And in the end, we will tell you about the prospect and what Hyundai might need to do in the future.
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First of all, let’s have a look at some economic rates of India.
Since we didn’t think that it is necessary to show all data,
We picked those that we believed are the most important ones.
The estimated GDP level in 2012 is at 1.9693 trillion.
And the GDP Growth Rate, which I think is the most important factor, is at 7.8% (estimated), which ranks 13th overall.
But putting aside some small-sized countries, India is right behind China as the second fastest growing country in the world
As far as the GDP Growth Rate is concerned.
The GDP Per Capita of 2012 is 1,600$, which is ranked at around 120~130 around the world depending on IMF, WB etc.
And as I already mentioned, India has the second largest population in the world with

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