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MANGO SIX
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Contents
Introduction
2. Inside-Out View
3. Outside-in View
4. Conclusion
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Introduction
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ABOUT ¡®MANGO SIX¡¯
Premium dessert cafe
Premium dessert cafe
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ABOUT ¡®MANGO SIX¡¯
Premium dessert cafe
100% Hawaiian Kona Coffee
(World¡¯s top three coffee brands)
Fresh juice made with mango
Nicole¡¯s recipe = ¡®KUKI SIX¡¯
Sweet
fun & dessert
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Sensual
concept
healthy
menu
community
brand identity
interior design
ABOUT ¡®MANGO SIX¡¯
Why MANGO SIX
Slim
Sweet
Social
Sexy
Style
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ABOUT ¡®MANGO SIX¡¯
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HOW TO LUNCH OUT ¡®MANGO SIX¡¯
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ABOUT ¡®MANGO SIX¡¯
Background in MANGO SIX
Coffee market is Red Ocean
New trend : Well-being ,
Rising non-caffeine group
NEW PREMIUM DESSERT
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ABOUT ¡®MANGO SIX¡¯
Background in MANGO SIX
They select ¡®MANGO¡¯
Lunch out ¡®MANGO SIX¡¯
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STRONG POINT
First. Supply syste¡¦(»ý·«)
|
category
Diverse Menu
¡®MANGO SIX¡¯ promotes them with star
They try to promote them with game
¡®MANGO SIX¡¯ find Blue ocean with mango
between coffee franchise and domestic healthy beverage
¡®MANGO SIX¡¯ has a lot of menu
MANGO / COFFEE / COOKIEC / ICE CREAM
They target large group ¡æ Women, Men, Children
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Outside-In View
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1. Star marketing
Influence of commercial models
What are thecriteria for selectinga cafe
Influence of cafes` commercial models are low
to customers
Customers make importance on price, taste,
location of cafe
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1. Star marketing
The wrong selection of the model
People who visited ¡®Mango six¡¯ or watched commercials of mangosix were surveyed.
Gong-yoo is a model of ¡®Mango six¡¯ and also coffee ¡®Kanu¡¯Does this make any difference to you to imagine of the image of mango six
The current model of ¡®Mango six¡¯ is Gong-yoo
but, he also advertises coffee ¡®Kanu¡¯.
It appropriates