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¼ÒºñÀÚ Á¤º¸È¹µæ°ú Á¤º¸Ã³¸®
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Information Acquisition
Information Processing
The Company Information
The Strategies They Use
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¸ÅÃâ¾×: ¸ÅÃâ 142¾ï À¯·Î(¾à \18Á¶ 9õ¾ï),
½ÃÀåÁ¡À¯À²:
13%, ¼¼°è 1À§ (ÈÀåÇ° 97%, ÇǺΰü·ÃÁ¦Ç° 3%, ¸ÅÃâ 86% ÇÁ¶û½º ¿Ü¿¡¼ ¹ß»ý)
¾ç´ë º»»ç üÁ¦:
º»»ç ÇÁ¶û½º Ŭ¸®½´ (Æĸ® ±Ù±³), ¹Ì±¹ ´º¿å
Á¾¾÷¿ø: 52,000¸í(Á¾¾÷¿øÀÇ 68% ÇØ¿Ü¿¡¼ ±Ù¹«)
Àü¼¼°è 47°³ °øÀå, 283°³ÀÇ ÇöÁöÁö»ç
2004³â 586°³ÀÇ Æ¯Çã Ãâ¿ø, ÇöÀç ƯÇã µî·Ï¼ö 25,309°³ ÀÌ»ó
26°³±¹¿¡¼ ¸ðÀÎ 2,900¸íÀÇ ¿¬±¸¿ø
¸Å³â ¸ÅÃâ¾×ÀÇ 3%¸¦ ¿¬±¸ºñ¿¡ ÅõÀÚ, 1³â ¿¬±¸ºñ¿ë 7,500¾ï¿ø (2004³â)
The Company Information
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A Ä«¸á·¹¿Â ½Ä À¯ÅëÀü·«
¹éÈÁ¡¿ë(°í°¡Á¦Ç°) - ÈÀåÇ° Àü¹® ¸ÅÀå¿ë(ÁßÀú°¡Á¦Ç°): °¢±â ´Ù¸¥ À¯Åë¸Á
´Ù¾çÇÑ ¿¬·ÉÃþÀÇ ´Ù¾çÇÑ ¼ÒºñÀÚ, ´Ù¾çÇÑ Àå¼Ò, ´Ù¾çÇÑ Á¦Ç°°ú ¸¸³ª°Ô ÇÏ´Â ÀÏ
B öÀúÇÑ ÇöÁöÈ Àü·«
·Î·¹¾Ë ÄÚ¸®¾Æ, ·Î·¹¾Ë Á¦Ææ µî Áö¿ªº° Çö¡¦(»ý·«)
1. »õ·Î¿î Á¦Ç° Ãâ½Ã ¸¶´Ù »õ·Î¿î ±â´É ºÎ°¢
2. ÁÖ·Î ÆÐ¼Ç ÀâÁö¸¦ ÀÌ¿ëÇÑ ±¤°í
3. Àμ⠱¤°í¸¦ ÅëÇÑ ¼ÒºñÀÚ ÇнÀ
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``Á¤º¸Å½»ö ºñ¿ë ÁÙÀ̱â``
Information Acquisition
Information Processing
»óÀÌÇÑ Á¤º¸È¹µæ ¹æ¹ý¿¡ µû¸¥ Â÷º°ÈµÈ ¸¶ÄÉÆÃ&±¤°í
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Äè¶ôÀû Á¦Ç°ÀÇ °Á¶
-½É»ó À§ÁÖÀÇ ±¤°í Àü´Þ ¹æ½Ä »ç¿ë
-´Éµ¿Àû Á¤º¸Å½»ö À¯µµ
EXAMPLE) Lancome Mascara
1. »õ·Î¿î Á¦Ç° Ãâ½Ã ¸¶´Ù »õ·Î¿î ±â´É ºÎ°¢
2. ÁÖ·Î ÆÐ¼Ç ÀâÁö¸¦ ÀÌ¿ëÇÑ ±¤°í
3. Àμ⠱¤°í¸¦ ÅëÇÑ ¼ÒºñÀÚ ÇнÀ
Information Acquisition
Information Processing
»óÀÌÇÑ Á¤º¸È¹µæ ¹æ¹ý¿¡ µû¸¥ Â÷º°ÈµÈ ¸¶ÄÉÆÃ&±¤°í
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NEW STRATEGY: ½Ç¿ëÀû Á¦Ç°ÀÓÀ» °Á¶
Lancome¡¯s UV expert Promotion
http://video.naver.com/2009042218403483996
Information Acquisition
Information Processing
»óÀÌÇÑ Á¤º¸È¹µæ ¹æ¹ý¿¡ µû¸¥ Â÷º°ÈµÈ ¸¶ÄÉÆÃ&±¤°í
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Information Acquisition
Information Processing
Information Processing
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´Ü±â±â¾ï(µ¢¾î¸®È)
Àå±â±â¾ï
-ÀÏÈÀû ±â¾ï¡±¸¶½ºÄ«¶ó¿ª»ç¡±: ¼®Åº°¡·ç¿Í ¹Ù¼¼¸°
-¾îÀÇÀû ±â¾ï ¡±Àü ¼ÒÁßÇϴϱî¿ä¡±
¡°Because You¡¯re Worth It¡±
¡°Vous le valez bien!¡±
http://www.youtube.com/watchv=obyBXBH9Kbk
Information Acquisition
Information Processing
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