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Principles of Marketing
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Contents
Prologue - Introduction of Dr. You
- The Reason Why We Chose Dr. You
Research Information
- Dr. You Marketing Mix (4Ps, SWOT Analysis)
- Dr. You sales, situation
Epilogue
- Our Own Dr. You Marketing Mix
- Conclusion
Principles of Marketing
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Principles of Marketing
What is Dr. You
→ Developed by Tae-woo You (Seoul Univ. Family Medical Department)
→ Snacks free from 3 bad ingredients (MSG, Artificial pigments, Preservatives)
→ Slogan : nutritious, delicious, healthier
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Principles of Marketing
What is Dr. You
MSG
(Monosodium glutamate)
ArtificialPigments
Preservatives
Balanced
Nutrition
Delicious
Safe
Healthier
Well-being
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Principles of Marketing
Why we ch…(생략)
1. Reduction of consumers’ reliabilityupon confection Industry
2. Construction of its own unique
3. Place
4. Promotion
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ocopie
3,200
420
Golden Kids
2,800
65
Oh-Gamja
2,500
125
Rice Chip
1,500
80
Sun Chip
1,000
76
Energy Bar
1,000
40
Mini-wafer
1,500
150
High-Protein Bar
700
29
Cheetos
700
45
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Principles of Marketing
Place
→ Dr. You Zone
What is Dr. You Zone
: It is special space for Dr. You products,
so it can preoccupy customers` sight in the store
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Principles of Marketing
Promotion
→ TV CF
→ Magazines
→ Blogs
→ Sponsorship
→ Events
→ Dr. You Cafe, ‘You Cafe’
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SWOTAnalysis
A marketing strategy is most effective when it is an integral component of firm strategy, defining how the organization will successfully engage customers, prospects, and competitors in the market arena. corporate strategies, corporate missions, and corporate goals. As the customer constitutes the source of a company`s revenue, marketing strategy is closely linked with sales. A key component of marketing strategy
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