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INTRODUCTION
茶
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PART I.
Explain the TEA FOR YOU
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i) Trend
PART I.
A. Busy life
B. Look for better life
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ii) Slogan
PART I.
MP3
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PART II.
Marketing
Marketing Strategy of TEA FOR YOU
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ii) Slogan
PART I.
Address:
85 Pike St
Seattle, Washington 98101, US.
Location Advantages.
- Convenience to import Korean
tea.
One of tourist attractions
in Seattle.
Seattle based
Starburks and Costco.
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[Marketing Strategy of TEA FOR YOU]
1. Customer Segmentation 2. Main customer group
Shoppers
who visit Pike Place Market.
Who need a place to get some rest and have a chat with friends after shopping.
Who Have a lot of interests in Health.
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3.Promotion Strategy
Selling Korean tea beverages in Costco.
- Make Korean tea beverages with our brand and sell them in Costco.
- T…(생략)
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ts 6 times a year.
- Cultural events : playing the Korean harp, Han-bok fashion show
exhibition of Korean China,
Korean tea tasting and so on.
- Some of them will be held when P.P. Market have its own events.
- The profits from events will be donated to the communities.
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4. Employees Uniform
All employees and servers will wear
Korean alphabet patterned T-shirts..
5. Hour of operation
From 9 a.m. to 9 p.m.
(P.P Market) from 10 a.m. to 5 p.m.
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PART III.
Decoration
Decoration for TEA FOR YOU
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Concept
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Why is it important
Korean characteristic beauty of the curves
Modern refinement
Serenity of mind
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Exterior
[ Front View ]
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Korea roof tile
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전체 그림
[ Front View ]
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Stone walls
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그림
[ Three Dimensional Picture ]
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Stai
인 쇄
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TEA,차,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅~.pptx
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