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CONTENTS
Introduction
Executive summary .3
About The Coca Cola Company
Coca Cola’s mission, vision and objective ..3
The background and history5
How Coca Cola has maintained its top position (Competitive advantage)6
SWOT Analysis of the Coca Cola Company
2.1 About SWOT
Simple definition of SWOT..7
2.2 Strength
Explanation of Strength ..7
Strength of Coca Cola .7
2.3 Weakness
Explanation of Weakness.8
Weakness of Coca Cola............................................................................................8
2.4 Opportunity
Explanation of opportunity..9
opportunity of Coca Cola.9
2.5 Threat
Explanation of threat10
Threat of Coca Cola..10
Conclusion
Reference
Introduction
Executive summary
The Coca Cola, the best known beverage company, has been leading soft drink industry. According to internet survey in 2006, around 200 countries are enjoying Coca Cola. The company is keep developing their product as various ty…(생략)
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will make Coca Cola to be more competitive. Secondly, the company tries to offer good working environment to motivate its employees for increasing their working efficiency. Finally, the company is trying to create value and make different with its competitor. This mission will be able to increase market share and sales. In fact, there is keen competing beverage market thereby the company provides different design and taste to attract consumers so that the demand of consumers will be increase more. All those mission statements support to vision statement so that it helps to achieve objective.
Vision statement is inspiration and framework which very closed to strategic planning. It usually applies to an entire organization or to a single division of that company. It usually shows what company wants to be. However, the vision will help Coca cola to achieve goal more efficiently. On Coca cola’s vision statement, there are six ‘P’s; profit, people, portfolio, planet, partners and profit.
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