|
환경마케팅 푸르지오 보고서
◇목 차◇
제1장 서 론 ······························································································3
제1절 ABOUT COMPANY ··················································································3
1. 기업선정배경···························································································5
2. 기업소개·································································································6
3. 기업연혁·····················································································…(생략)
|
··················································40
제4절 4`P··········································································································47
제5절 추천전략··································································································49
1. SO& ST & WT 전략·············································································49
2. A.B Side 전략·······················································································50
제1장 서론
제1절 About Company
1. 기업 선정 배경
[Green Home] 에너지 자급자족 현실이 된 `꿈의 주택`
2030년 영하 10도의 한파가 불어닥친 어느 한겨울.
아파트에서 사는 나미래 씨는 창을 통해 들어오는 햇빛으로 잠을 깨지만 이날이 특별히 춥다는 것을 느끼지 못한다. TV를 켜고 뉴스를 보면서 비로소 이날이 영하의 한파라는 소식을 접하게 된다.
그렇다고 나씨가 난방비를 걱정하는 것도 아니다. 사실 나씨는 전기료나 난방비를 내본 적이 없다. 아파트 곳곳에 설치된 태양광, 풍력, 바이오가스 등 친환경ㆍ신재생에너지를 이용한 시스템과 에너지절감 시스템으로 전기료와 난방비를 모두 충당하기 때문이다. 기본적으로 햇빛, 바람, 비 등 순수 자연에너지를 이용하면서 여기에 기술을 접목시켜 △급탕 △난방 △가스 △전기 △수도 비용을 `제로(0)`로 만들었다. 또 빗물 이용과 중수 처리시설을 통해 아파트의 물 사용량도 줄이고 있다. 빗물을 모아두
ٷΰ
푸르지오,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot,st~.hwp
[Size :
3 Mbyte
]
ٱ
