|
_SLIDE_1_
You Really Have Nothing But Half-Price, huh!?
_SLIDE_2_
What is Social Commerce?
Definition , Characteristic of
Social Commerce
Type of Social Commerce
Statements of
Domestic Social Commerce
Scale of Social Commerce Market
Growth of Social Commerce Market
Challenging Factors Analysis
1. Introduction
2. Current State Analysis
3. Suggestions
6. Reference
4. Implication
5. Conclusion
Contents
New Revenue model
Diversification
Application
Strong point and things to discuss
Limitation
_SLIDE_3_
Chapter 1. Introduction
_SLIDE_4_
Introduction ? Study Objectives
Part 1
The Industry has appeared on Feb, 2xxx first in domestic market with website Wipon (http://wipon.co.kr).
Social Commerce business has got 50 billion accumulated sales year and 300 related companies…(생략)
|
Part 2
Our team searched for what companies doing to solve the problem in this situation.
Companies make efforts to renew the revenue structure or to make new revenue structure now.
Diversification is one of solutions that can help to improve this situation.
Some companies launched new fashion brand, or expanded their product line to diversify the business.
And we could see there are some examples of Repositioning, which is the method that keep the revenue model “One day Deal”, or make the importance of “one day deal” smaller and reposition.
We also introduce the concept of “Social Dealer” to you. To build new revenue structure, “Social Dealer” brings not only low touch products usually in low price but also high touch products to companies for selling.
Our team analyzed current domestic Social Commerce Market and figured out what is problems of it through illustrating each case in detail and presenting data about cases.
_SLIDE_6_
What is Social Commerce?
Definiti
인 쇄
바로가기
이비즈니스-소셜커머스 비즈니스.pptx
[Size :
6 Mbyte
]
장바구니
