_SLIDE_1_
- Focused on Outback Steakhouse -
The Influence of Family Restaurant¡¯s Marketing on Customer Satisfaction
and Revisitation
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Index
¥° Introduction
¥± Analysis
¥² Conclusion
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¥° Introduction
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Purpose
*How marketing communications activities affect
consumers¡¯ satisfaction about their brand.
* Marketing communications activities
are verified without traditional limitation.
* To verify brand satisfaction set up
by those marketing communications weather the loyalty.
*Compared with other general businesses,
for the industry providing services
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Research Method
Influencing factors
which make customer revisit
and give a high brand satisfaction
in family restaurant companies
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Sampling Method
Research range
Outback steak hou¡¦(»ý·«)
14.8%
15.9%
46.6%
|
39.8%
35.2%
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Cross-tabulation Analysis
Differences in the Number of Companions
Depends on Gender
Gender * Average number of companion ±³Â÷Ç¥
Average number of companion
Àüü
1 and under
2
3~4
5~6
Over 7
Gender
Male
ºóµµ
1
14
21
1
1
38
Gender Áß %
2.6%
36.8%
55.3%
2.6%
2.6%
100.0%
Average number of companion Áß %
100.0%
34.1%
51.2%
25.0%
100.0%
43.2%
Àüü %
1.1%
15.9%
23.9%
1.1%
1.1%
43.2%
Female
ºóµµ
0
27
20
3
0
50
Gender Áß %
.0%
54.0%
40.0%
6.0%
.0%
100.0%
Average number of companion Áß %
.0%
65.9%
48.8%
75.0%
.0%
56.8%
Àüü %
.0%
30.7%
22.7%
3.4%
.0%
56.8%
Àüü
ºóµµ
1
41
41
4
1
88
Gender Áß %
1.1%
46.6%
46.6%
4.5%
1.1%
100.0%
Average number of companion Áß %
100.0%
100.0%
100.0%
100.0%
100.0%
100.0%
Àüü %
1.1%
46.6%
46.6%
4.5%
1.1%
100.0%
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Áý´ÜÅë°è·®
Gender
N
Æò±Õ
Ç¥ÁØÆíÂ÷
Æò±ÕÀÇ Ç¥ÁØ¿ÀÂ÷
Satisfaction wi