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MARKETING
ACE bed
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Contents
Introduction of bed market
Introduction of Ace bed
Inside-out
Outside-in
Analysis & Conclusion
Introduction of bed market
ACE bed
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Analysis of the bed marketplace
Introduction of
Ace Bed
Ace BED was founded in 1963
No.1 position
Selected in KBPI for 6 consecutive years for first time
in the bed industry
ACE bed
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Strength
Weakness
Opportunity
Threat
SWOT analysis of ACE bed
Loyalty of customers
Brand recognition
Know how of science and
best manufacturing facility
Customers database
Recognition as a high price
product
Protraction of purchase cycle
Numerous complex retail
store
Bed as must have item
recognition
Silver market development
Well-being/ Lohas culture
Trend of ecofriend���(�깮�왂)
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out science
N = 100
N = 100
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�떆�옣�젏�쑀�쑉 �뼥�뼱吏�怨� �엳�떎�뒗 洹쇨굅�젣�떆
�씠 �씠�썑�뿉 洹� �씠�쑀�뒗 �븳�깦怨� �젅留μ뒪
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About HANSSEM
Top company in domestic market
Main Business: Interior for furniture,
kitchen
Total home interior HANSSEM
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Comport I
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Comport I dual system
-Two parts in one mattress for adjusting different body types
Mattress for
Soft hardness
Mattress for
Medium hardness
Comport I dual System
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A strong anti-bacterial effect of Sanitized company reduce these.
Antibacterial fabric of Sanitized
Analysis
& Conclusion
ACE bed
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Conclusion
Ace should consider customers as they all have different point of view about comfort of bed.
Ace Bed corporation has been publishing the slogan :bed is science��� to imprint image of unshakeable bed
Inside out
Outside in
THANK YOU
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�뿉�씠�뒪移⑤���뒗 1�쐞 移⑤���쉶�궗�씠湲곗뿉 移⑤��瑜� 媛뺤“�븯怨� 移⑤���뿉 ����븳 �긽�떇�쓣
�뮘�뿇�뒗 移댄뵾瑜� �궡�꽭�썙 �꽦怨�
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以묒떖遺��쓽 �깂�젰�꽦
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