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International Communication Practice
[ I am Sam ]
- help educate children in need -
Group
1
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Our strategy
Group
1
Kim Chiho Ma Yiwen Jung Joohyun Oh Eunhwa Kim Sejin Ni Jiali Ren Zhaoyuan
Message Design
2. Online Activities
3. Offline Activities
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The Social Problem
-72 million children do not attend school
-Great negative effects
=>mental problem, lack of sociality, juvenile crimes and passed from generation to generation
Group
1
Kim Chiho Ma Yiwen Jung Joohyun Oh Eunhwa Kim Sejin Ni Jiali Ren Zhaoyuan
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Group
1
Kim Chiho Ma Yiwen Jung Joohyun Oh Eunhwa Kim Sejin Ni Jiali Ren Zhaoyuan
Relate to the situation
Issue interconnection
Social Entrepreneur Messages
Value a…(생략)
1. publicized our Facebook page in person.
2. asked each Facebook friend for "Likes".
3. put up QR code to ‘I am Sam’ page at restrooms of SKKU university, and provided space put stikers for non-Facebookers.
4. added some quizzes to attract people`s interest.
5. wrote our group and Facebook page information on bulletin boards of child care center homepages.
6. sold 4 suttlebus tickets and a handwarmer for 2,000won, and all the profits will be donated to seung-ga-won(the welfare institute for the disabled).
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ttlebus tickets and a handwarmer for 2,000won, and all the profits will be donated to seung-ga-won(the welfare institute for the disabled).
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Group
1
Kim Chiho Ma Yiwen Jung Joohyun Oh Eunhwa Kim Sejin Ni Jiali Ren Zhaoyuan
Worked
*Publicizing in person, and Asking each individual on Facebook had
a marvelous effect.
- People tend to do somebody a favor when they are face to face.
*People response to the sales of suttlebus tickets and a handwarmer was great.
- Seasonable items and low price were a big help.
Did not work
*QR code posters and stickers were not effective.
- Some posters and stickers even disappeared.
*Quizzes were also ineffective.
- There were few people who vote.
*PR on child care center homepages
- The homepages have only a few visitors.
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Contents on Facebook page
Group
1
Kim Chiho Ma Yiwen Jung Joohyun Oh Eunhwa Kim Sejin Ni Jiali
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