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_SLIDE_1_
General Service Channel
Negative effect
_SLIDE_2_
Movement to GSC
_SLIDE_3_
Broadcast via cable channel
but
Form of channel is main channel
JTBC
TV Chosun
Channel A
Mae-Kyung TV
_SLIDE_4_
GSC
Positive?
Improve the quality of contents
Enlarge pool of employment
NO
More negative
Method of producing contents is wrong
Accelerate restructuring in media market employment
_SLIDE_5_
First method of producing contents is wrong
Two reason about method of producing contents is wrong
First
Focus on drama and entertainment
Second
Depend on one or two popular MC
_SLIDE_6_
First Focus on drama and entertainment
_SLIDE_7_
JTBC KBS
_SLIDE_8_
SecondDepend on one or two popular MC
Popular show mc get 9million to 10 million won per appea…(생략)
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not applied to GSC
GSC will highly depend on outsourcing, which will barely make additional employment.
_SLIDE_14_
First Due to the size of Korea’s media market
KBS employs 5,294. MBC employs 1,593, SBS employs 935
the recruiting ratio in KBS was about 600 : 1. That of MBC and SBS was doubled to 1200 : 1
In 2009, surprisingly, MBC and SBS even didn`t recruited new employees
_SLIDE_15_
SecondMassive company owns GSC
GSC owning companies will try not employment, but restructuring
More close to M&A Not pure foundation
Be a 재벌 cause monopoly
_SLIDE_16_
SecondMassive company owns GSC
The recruiting of GSC is highly depend on celebrities and experienced workers, rather than new employees
Inflation of paying to celebrities
_SLIDE_17_
Third GSC will worsen monopoly only to worsen public opinion
Two reason about worsen monopoly worsen public opinion
First
the uniformity of media
Second
th
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