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You know what I put on?
- VivaStudio
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About Vivastudio
CAGR 176.4%
(KW million)
Source: Vivastudio
Vivastudio was founded in 2008 August
Online apparel mall which is private business
Capital is 350 million won and No debt
2 CEO, 2 Staff and 1 Part time worker
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5 Force Model
Threat of new entry
No economies of scale
Increasing size of industry
Supplier Power
A number of suppliers exist
Replacement cost is low
Buyer Power
It lies in the hands of consumers of what they like and purchase
Threat of substitute
In apparel industry, substitutes always exist
Rivalry
Not aggressive marketing among companies
The number of companies is 4~5
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Current Strategy
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The firm’s current strategy
Goal
: Be a fashion company with various colle…(생략)
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Weakness
Opportunities
Threats
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Recommendation
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Distribution Channels
Viva School Bus
Strategic Challenges
Low brand recognition / identity
Accessibility (no flagship store)
Online focused strategy
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Distribution Channels
Viva School Bus
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Time Fame Expectation
Marketing Strategy
Time
Fame
Strategic Challenges
Low brand recognition / identity
Accessibility (no flagship store)
Online focused strategy
Seeks strategies to maintain growth rate
Seeks to incorporate the company
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Holding Exhibition (Collaboration Fair)
Why Viva need to have Fair?
To recognize their brands to public and buyers.
Expected effect
Raising an entire size of street brand’s market
Figuring out the customers’ response
Marketing Strategy
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How to open?
Collaboration with Street Brand together
Opportunity to raise an entire size of Street Brand’s market
Reducing som
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