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PART 1
¡°Marketing Audit¡±
Brand Situation
Market Situation
Competitive Situation
PART 3
¡°Recommendation¡±
¡°STP strategy¡±
Target market
Positioning
Marketing Mix
¡°Budgets¡±
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PART 2
¡°The current Marketing Mix¡±
Product & Price
Promotion
Place
¡°Conduct a SWOT Analysis¡±
SWOT ºÐ¼®
¡°Conduct & report primary research¡±
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CONTENTS
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1. Brand Situation
PART I Marketing Audit
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1%
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PART I Marketing Audit
2. Market Situation
(Cycling in the netherlands, crow, 2009)
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PART I Marketing Au¡¦(»ý·«)
3. Competitive Situation
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